Jess Iandiorio

Jess joins the Mirakl team as the SVP, Marketing after 13+ years in sales & marketing in the Boston tech ecosystem. Prior to Mirakl, Jess helped Acquia grow from $30M to $100M+ by building the digital experience market and Acquia's position in it. Jess was also previously in product marketing at Endeca, a commerce site search vendor sold to Oracle in 2011 for $1B+. Early in her career, Jess spent 5 years at Forrester Research focused on researching enterprise software.

Recent Posts

What is the Difference Between Dropship and Marketplace?

By Jess Iandiorio on June 13, 2017

At Mirakl, we get asked all the time: “what is the difference between dropship and marketplace?” Because the terms are often used interchangeably, there is an incredible amount of confusion about the important distinctions between dropship and marketplace. This post will clear up that confusion, succinctly outline the differences between the two models, and show how the models work together and why every retailer needs a marketplace (whether utilizing dropshipping or not).

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Airbnb Experiences Take Center Stage As Services Marketplaces Boom

By Jess Iandiorio on June 6, 2017

If you’re looking to book accommodations on Airbnb, you’ll notice something a little different this week. Airbnb experiences are taking center stage with “above the fold” placement on Airbnb.com. Ever the innovators, Airbnb’s leadership team was not satisfied to solely disrupt the travel accommodation industry, they have a lot more of the $7.2 trillion dollar travel & tourism industry to conquer.

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How Amazon is Dismantling Retail: Cliffs Notes

By Jess Iandiorio on April 20, 2017

 

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Ten Best Practices To Effectively Launch And Manage A Marketplace

By Jess Iandiorio on March 9, 2017

In January of this year, Gartner called out marketplace management as one of the hot topics in digital commerce for 2017. Marketplaces are a foundational element of any eCommerce strategy, underpinning and optimizing other projects such as omni-channel and personalization. Too often, though, retailers look at marketplace management as just another project, which is unfortunate when you consider the success other retailers have had with marketplaces:

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Five Reasons B2B Companies Should Launch Online Marketplaces

By Jess Iandiorio on February 8, 2017

Global B2B eCommerce sales are projected to reach $7 Trillion by 2020, according to Frost & Sullivan. 

That’s $7,000,000,000,000 (and that’s a lot of zeros.)

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