The Marketplace Strategy Blog

This week Dick’s Sporting Goods made many headlines by taking a moral stand: They will no longer sell assault style rifles in their stores, and have raised the age to buy a firearm to 21. While they didn’t sell the exact gun to the Parkland shooter, they did sell a shotgun to him in November of 2017.

I’m very proud to showcase the launch of Christian Lacroix’s “Brand Platform” christian-lacroix.com built in collaboration with Mirakl.

The Christian Lacroix brand is iconic to me - I’m French, I love fashion, and the bold Christian Lacroix designs have always delighted me. And although I’m always proud when any of our clients launch their online marketplace with Mirakl, this presents a historic use of the marketplace model. The House of Christian Lacroix is now successfully selling directly to customers online: the universe of Christian Lacroix products is now available under on a single “Brand Platform.” This new online experience sells Christian Lacroix menswear, women’s accessories, and lifestyle collection on christian-lacroix.com.

One of the joys of parenthood is that it gives a great opportunity to rewatch movie classics. This weekend I decided to watch the movie BIG with my 7 and 9-year-old daughters. During the famous piano dance scene my daughters asked me, “Dad can we go to this store? It looks amazing!”