[This is a guest blog from Nati Harpaz, CEO and Managing Director of Catch Group]
Kahuna partnered with Altimeter Research and digital futurist Brian Solis on a first-of-its-kind research report on the state of digital marketplaces. This original research is based on a survey on managers and executives at 100 leading marketplaces. The survey questions spanned business strategy and execution questions, with the result compiled by the data science team at Altimeter. Brian Solis delivers a sharp narrative that connects the rise of online marketplaces to the emerging platform economy and the well-established evolution of customer experiences, the latter of which he has been a leading voice on.
As the dust settles from Black Friday and Cyber Weekend, we take a moment to reflect on this year's winners and losers on what has become a pivotal event in the retail calendar.
Thanksgiving is no longer just a day synonymous with turkey, pumpkin pie and football. Increasingly, it’s all about the deals. This year Black Friday started early with online sales reaching $3.7 billion on Thanksgiving Day (up 28 percent from last year), meaning shoppers found time to take advantage of early Black Friday deals between the Macy’s Thanksgiving Day Parade and before the post-meal tryptophan kicked in.
Last week, Mirakl participated in the inaugural Platform Economy Summit Europe—a gathering of the most influential platform business innovators to catalyze this revolutionary business model across the continent.
While companies in the US and China have already adopted a platform mindset, their European counterparts are lacking are lagging. Today, seven of the world’s ten most valuable companies are platform businesses; yet not one of them is European. 60% of the ‘Unicorn’ billion-dollar start-ups are platform businesses, and only a small proportion were born in Europe.
Black Friday & Cyber Monday 2018: Mirakl Marketplaces Grow 150% Year-Over-Year, Supports 500,000 Orders with Zero Down Time
In 2017, Mirakl processed over 200,000 orders on the Black Friday, creating more than $23M GMV for our customers. Fast forward to the same period in 2018 and Mirakl processed over 500,000 orders, creating $60M GMV. We are proud of our clients and their achievements!