Recent research finds that now expect more product choice, even in the same category. Retailers are under increased pressure to provide a differentiated and diverse experience, in a time when 56% of product searches begin on Amazon. This enhanced consumer demand for both product depth and breadth has forced UK businesses who operate an eCommerce environment to consider just how to expand their product assortment profitably if they want to survive this uncertain time.
Increasingly retailers are experimenting with integrating suppliers or third-party brands onto their site in an effort to add a new product category, bolster existing range or improve supply chain efficiency. And the reality is, whether the experiment has been a success or not, integrating a third-party can be an intensive process requiring resources across IT, eCommerce, Merchandising, Product and Supply Chain teams.