Gartner recently released the Hype Cycle For Digital Commerce, 2017* and several new categories have been added, including Marketplace Operation Applications.
Defined, "Marketplace operation applications provide the ability for owners of existing digital commerce sites to transform their sites into online marketplaces where multiple third-party sellers can list products and interact with buyers. These applications typically manage vendor onboarding, product catalogs, order routing, order status updates and vendor compliance with marketplace regulations."
Showcased as "On the rise" Marketplace Operation Applications are identified as having "high" benefit rating, which means they enable, "new ways of performing horizontal or vertical processes that will result in significantly increased revenue or cost savings for an enterprise."
This is a big milestone for Mirakl. We have over 130 enterprise customers operating in over 40 countries, and are excited to be listed as a sample vendor by Gartner in the report.
Written by Jess Iandiorio
Jess runs marketing globally for Mirakl. Prior to Mirakl, Jess ran product marketing at Acquia while they grew from $30M to $100M+. Jess was also previously in product marketing at Endeca, a commerce site search vendor sold to Oracle in 2011 for $1B+.