Jess Iandiorio

Jess joins the Mirakl team as the SVP, Marketing after 13+ years in sales & marketing in the Boston tech ecosystem. Prior to Mirakl, Jess helped Acquia grow from $30M to $100M+ by building the digital experience market and Acquia's position in it. Jess was also previously in product marketing at Endeca, a commerce site search vendor sold to Oracle in 2011 for $1B+. Early in her career, Jess spent 5 years at Forrester Research focused on researching enterprise software.

Recent Posts

How a Marketplace Improves the Customer Experience

By Jess Iandiorio on September 12, 2016

Today’s highly-informed consumer wants a simple, convenient shopping experience whether in a brick-and-mortar store, online, via catalogue, TV shopping networks, or on mobile applications. 86% of online shoppers purchase in more than 2 channels, and 74% of US online shoppers shop across at least two different channels from the same retailer, according to PwC.

To meet the demands of these consumers, retailers must build a consistent shopping experience aligned to consumer expectations. The role of a marketplace is to unify many sellers under one umbrella, driving major gains in both revenue as well as improving the customer experience across channels. A strong marketplace strategy can increase customer loyalty and brand advocacy. Here’s how.
Continue Reading