[This is a guest blog from Nati Harpaz, CEO and Managing Director of Catch Group]
Kahuna partnered with Altimeter Research and digital futurist Brian Solis on a first-of-its-kind research report on the state of digital marketplaces. This original research is based on a survey on managers and executives at 100 leading marketplaces. The survey questions spanned business strategy and execution questions, with the result compiled by the data science team at Altimeter. Brian Solis delivers a sharp narrative that connects the rise of online marketplaces to the emerging platform economy and the well-established evolution of customer experiences, the latter of which he has been a leading voice on.
Last week, Mirakl participated in the inaugural Platform Economy Summit Europe—a gathering of the most influential platform business innovators to catalyze this revolutionary business model across the continent.
While companies in the US and China have already adopted a platform mindset, their European counterparts are lacking are lagging. Today, seven of the world’s ten most valuable companies are platform businesses; yet not one of them is European. 60% of the ‘Unicorn’ billion-dollar start-ups are platform businesses, and only a small proportion were born in Europe.
B2B purchasing habits are changing the way sellers engage their customers, and marketplaces are at the digital forefront. In our with B2B Online, Oracle Commerce Cloud, and WBR Insights, we made some uplifting discoveries about how age groups among B2B buyers are redefining B2B sales. Digital channels, including marketplaces, have emerged as the clear, transformative favorites among the youngest buyers in the workforce—Millennials, born from 1977 to 1995.
With just a week to go until Black Friday signals the start of the holiday season, we’ve put together three key areas all retailers should consider to maximize their return during this peak period. Featuring guest comment from Dimension Data, Valantic and our own key recommendations these are your last minute tips for this joyful season.