Earlier this week, we blogged about the importance of Mirakl’s partner network as we announced our partnership with e-commerce service company Echidna. Now, we are excited to announce the next phase of Mirakl’s strategic partnership with SAP Hybris. This announcement centers on the availability of our SAP-certified extension for the SAP® Hybris® Commerce solution. The extension makes it even faster and easier to integrate the Mirakl Marketplace Platform™ with SAP Hybris Commerce by pre-configuring and automating a majority of the integration work. It gives our joint customers the opportunity to deploy a winning marketplace strategy within weeks.
The online marketplace model, pioneered by Amazon.com, eBay and Alibaba, has taken both B2C and B2B e-commerce by storm thanks its efficiency. According to a study conducted by Forrester Consulting, commissioned by Mirakl, 89% of global consumers agree that Marketplaces offer convenience and choice and over 90% said they would shop with same marketplace again when purchasing a similar product. Customers such as Outiz, a major brand of Saint-Gobain Retail Building France, and Galeries Lafayette, rely on SAP Hybris Commerce and Mirakl to offer their B2C and B2B customers the benefits of a Marketplace: breadth of inventory, competitive prices and great service.
At Mirakl, our goal is to provide a platform for our customers to grow profitably. To do that, they need to spend as much time as possible on the business of launching a Marketplace rather than technology integration. With the Mirakl extension for SAP® Hybris® Commerce, an online Marketplace can be operational within a matter of weeks, giving customers the agility necessary to compete in today’s digital world. This faster time to market means realizing the benefits of a Marketplace sooner:
- Increased offers, sales, and revenue.
- Increased website visitors thanks to improvements in SEO.
- Improved profit margins.
- Enhanced customer experience
The beauty and efficiency of the model means that any kind of online merchant can benefit from a Marketplace:
- Helps retailers drive more traffic and sales with more SKUs at a higher margin, without inventory investment.
- Helps B2B distributors rapidly introduce new products and subsidiaries into their B2B ecommerce catalog, while reducing long tail inventory costs.
- Helps B2B manufacturers increase sales through distribution partners while improving the brand experience for customers.
You can get more information on the extension at the SAP Hybris Extend Marketplace, or if you would like to contact us directly, you can reach out to our Alliances team.
Written by Adrien Nussenbaum
Adrien is co-founder and U.S. CEO of Mirakl, the global leader in online marketplace solutions. Since graduating from HEC Paris in 2001, Adrien's career has been focused on innovation, entrepreneurship and disruption. His background in corporate finance and management consulting has allowed him to support top Fortune 1000 companies in their strategic growth and transformation initiatives, including creating and leading FNAC's marketplace from 2008 to 2011. A serial digital entrepreneur, Adrien has always been driven by the desire to invent tomorrow's economy: All Instant, a NY based Instant Messaging platform sold in 2003 and SplitGames an online video games marketplace sold to FNAC in 2008. Along with co-founder Philippe Corrot, Adrien has built and led winning teams across the globe, created hundred of jobs, and generated billions in sales for customers. Outside of the office, Adrien enjoys spending time with his wife and two daughters exploring their new home town of Cambridge, MA. But don't think you'll catch him trading Bouillabaisse for New England clam chowder any time soon.