This is an exciting day for my co-Founder Philippe Corrot and I. We founded Mirakl almost seven years ago because we saw that online marketplaces were going to disrupt commerce forever. We co-founded Splitgames, which was acquired by Fnac, and then went on to operate Fnac's marketplace successfully. We referred to it as their Miracle. We left because we realized we could build a Mirakl for many more companies.
It’s been a challenging few years for the retail industry, and apparel retailers have been among those hit the hardest. And while there may not be a single explanation for why this is, there are a few key drivers. For one, it’s no longer fashion brands that set the trends, rather customer expectations are now driven by influencers on Instagram, Snapchat and other social media platforms. Compound that with competition from emerging, more nimble retailers and eCommerce giants such as Amazon making a play in the space, and you have the perfect combination for friction and challenges.
The UK retail market has experienced a turbulent few years with major household names issuing bankruptcy warnings. Last week it was announced that U.K. retailer, Homebase, was set to close another 43 stores amidst struggling trading conditions. Chief Executive Damian McGloughlin was quoted as saying: “Launching a CVA has been a difficult decision and one we have not taken lightly. Homebase has been one of the most recognisable retail brands for almost 40 years, but the reality is we need to continue to take decisive action to address the under performance of the business.” It’s since been speculated that Amazon is primed to pick up Homebase real estate to facilitate growth in their on-demand delivery service.
I’m very proud to showcase the launch of Christian Lacroix’s “Brand Platform” christian-lacroix.com built in collaboration with Mirakl.
The Christian Lacroix brand is iconic to me - I’m French, I love fashion, and the bold Christian Lacroix designs have always delighted me. And although I’m always proud when any of our clients launch their online marketplace with Mirakl, this presents a historic use of the marketplace model. The House of Christian Lacroix is now successfully selling directly to customers online: the universe of Christian Lacroix products is now available under on a single “Brand Platform.” This new online experience sells Christian Lacroix menswear, women’s accessories, and lifestyle collection on christian-lacroix.com.
One of the joys of parenthood is that it gives a great opportunity to rewatch movie classics. This weekend I decided to watch the movie BIG with my 7 and 9-year-old daughters. During the famous piano dance scene my daughters asked me, “Dad can we go to this store? It looks amazing!”