At  Mirakl, our partner network is extremely important.  Partners bring expertise in all sorts of e-commerce areas that are important to our customers.  That is why we are excited to announce Mirakl’s partnership with Echidna, a leading cloud e-commerce agency.  This partnership gives both B2B and B2C merchants access to e-commerce strategists, technologists and marketplace experts. The goal of the Echidna and Mirakl partnership is to deliver on the promise of the digital enterprise and innovation for the online merchant.

Echidna brings to the table a large team dedicated to SaaS e-commerce technology and skilled at Mirakl implementation, systems integrations and design. As US CEO Adrien Nussenbaum says, “Echidna’s strong knowledge of e-commerce technology and Mirakl’s Marketplace Platform provides customers with a fast implementation time, allowing them to quickly launch their own Marketplace and scale product assortment without overhead.”

Both B2B and B2C customers use the Mirakl Marketplace Platform to dramatically increase product range, expand geographically and introduce a profitable new sales channel. The Marketplace model is simply the fastest and most efficient way to scale.  Organizations can use marketplace sellers & products to regain their price competitiveness, increase margins, and test new product inventory -- risk free. Ultimately, growing the product offering increases web traffic, new customer acquisition, and customer retention, all while growing profit margins.  The additional transactional data also provides intelligence into what customers want, allowing merchants to anticipate customer needs and respond quickly, which is what customers expect from digital businesses these day.

For Echidna clients, there is now great opportunity to learn the Marketplace model, which has been disrupting business models, providing innovation, and increasing agility. “Marketplaces are a growing global trend that both retailers and consumers are becoming more comfortable with. Mirakl provides an exceptional platform to expedite a retailer’s ability to implement technology and business process to leverage the benefits of operating an online marketplace,” said Adam Roozen, CEO of Echidna. 

When great software and business expertise come together, customers benefit.  The Mirakl partnership with Echidna gives online merchants a chance to grow their business quickly and efficiently.  We look forward to working together and bringing value to customers.  If you have any questions, please contact us.


Barry Murphy

Written by Barry Murphy

Barry Murphy is the Director of Content and Product Marketing at Mirakl. In this role, Barry leads the alignment of Mirakl's offerings to market needs for the next generation of online commerce. Barry previously ran product marketing organizations for X1 and Mimosa Systems (now part of HPE). Barry also had a highly successful stint as Principal Analyst at Forrester Research. Barry received a B.S. from the State University of New York at Binghamton and an M.B.A from the University of Notre Dame.

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