Mirakl is proud to be sponsoring B2B Online because we firmly believe that every B2B company can benefit from a marketplace. Whether you are a manufacturer wanting to convert site visitors without upsetting your channel, or a distributor needing long-tail assortment and 100% inventory visibility across both internal divisions and external suppliers, a marketplace is the right solution for you. Come check out Mirakl at booth #304!
B2B Online is the leading digital and eCommerce conference for manufacturers and distributors. The event is designed to give digital marketers a high-impact platform to discuss the tips and tools they need to transform their online strategy. As your customers become more accustomed to buying products through online marketplaces – they’ve started to expect more from online stores and catalogues.
B2B companies are now looking for ways to develop their online experience to meet the demands and expectations of today’s customer. In fact, keeping millennials front of mind when building these processes is a generally food idea. Digital isn’t just a function – but an entirely new way of doing business. Ignoring these changes might prove to be detrimental to their business in the long run. Now’s the time to create a digital first mindset that’ll ultimately benefit your customers.
Here are some of the major trends the B2B Online show focused on for 2017:
Creating a customer experience that builds loyalty – B2B marketing is changing because of a behavioral change in today’s customer. Today’s buyers are looking for platforms that are fast and simple. Whether we like it or not – B2B companies will have to provide a B2C experience to retain customers.
With increased competition, B2B must become a revenue stream – eCommerce presents an interesting opportunity for manufacturers and distributors. It’s time to ensure that your platform is a fully functioning part of your overall business by tracking ROI, attribution and more. It’s nice to make this a need to have within the next few years.
Tackling the marketplace question – eCommerce marketplaces already have the advantage of having the means of understanding their customers and their customer behavior. It’s good to keep in mind that many of these companies already have platforms in place that have been collecting insights on the buying process. Start today to keep your customers for tomorrow. Both manufacturers and distributors can benefit from marketplaces, no matter who launches their own.
B2B Online provides manufacturers and distributors with an opportunity to discuss some of the biggest developments in technology and strategy for digital success. Click here for more information. While you’re on the site – you can also register with our unique code (B2B17MIRAKL) to save 25% on your pass to the event.
Written by Barry Murphy
Barry Murphy is the Director of Content and Product Marketing at Mirakl. In this role, Barry leads the alignment of Mirakl's offerings to market needs for the next generation of online commerce. Barry previously ran product marketing organizations for X1 and Mimosa Systems (now part of HPE). Barry also had a highly successful stint as Principal Analyst at Forrester Research. Barry received a B.S. from the State University of New York at Binghamton and an M.B.A from the University of Notre Dame.