Barry Murphy

Barry Murphy is the Director of Content and Product Marketing at Mirakl. In this role, Barry leads the alignment of Mirakl's offerings to market needs for the next generation of online commerce. Barry previously ran product marketing organizations for X1 and Mimosa Systems (now part of HPE). Barry also had a highly successful stint as Principal Analyst at Forrester Research. Barry received a B.S. from the State University of New York at Binghamton and an M.B.A from the University of Notre Dame.

Recent Posts

Amazon is Coming for You!

By Barry Murphy on June 27, 2017

With the news that Amazon will acquire Wholefoods for $13.7 billion, industry pundits are weighing in on why the eCommerce giant would buy a chain of grocery stores. The theories are wide ranging:

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Find Mirakl At B2B Online In May – See Why Launching A Marketplace Makes Sense For All Kinds of B2B Companies

By Barry Murphy on April 21, 2017

Mirakl is proud to be sponsoring B2B Online because we firmly believe that every B2B company can benefit from a marketplace. Whether you are a manufacturer wanting to convert site visitors without upsetting your channel, or a distributor needing long-tail assortment and 100% inventory visibility across both internal divisions and external suppliers, a marketplace is the right solution for you. Come check out Mirakl at booth #304!

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The Marketplace Summit By Mirakl: Last Chance To Register

By Barry Murphy on April 12, 2017

Earlier this month, a colleague asked me what I was most excited about regarding the upcoming Marketplace Summit by Mirakl. I have been heads-down on planning and coordinating that it seems I hadn’t had a chance to really step back and look at the event as a whole and take in all of the topics that will be hit on. Viewing the full agenda makes me realize just how ambitious this event is. Not only will we examine the strategic nature of the marketplace model and how it powers some of the world’s most successful platform businesses, but we will also highlight the operational benefits that Mirakl customers gain from their marketplaces. The summit is a chance to learn not only why businesses should launch marketplaces, but how they should do it. This event is a “must-attend” show because, as one of our expert panelists – Marc Vicente of Cdiscount – said, “marketplace is not some trendy, fancy project – it is the next generation of eCommerce.”

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B2B Organizations: Go Digital By Learning From Amazon Business

By Barry Murphy on February 27, 2017

Let’s face it: Amazon Business is crushing it.  Whether it be doing over $1 Billion in revenue in its first year of operation, or winning a $5.5 Billion public sector contract, Amazon is setting the standard for B2B procurement in the same way it did for B2C procurement.

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B2B Companies: Use Your Own Online Marketplace To Improve Agility

By Barry Murphy on February 14, 2017

Manufacturers contributed $2.17 trillion to the U.S. economy in 2015, according to the National Association of Manufacturers. With consistent growth, this sector is heralded as a major source of jobs, and economic development. But, many manufacturing firms and B2B distributors are faced with changes in the very fabric of how they do business - the way in which customers buy.

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