I’m very proud to showcase the launch of Christian Lacroix’s “Brand Platform” christian-lacroix.com built in collaboration with Mirakl.
The Christian Lacroix brand is iconic to me - I’m French, I love fashion, and the bold Christian Lacroix designs have always delighted me. And although I’m always proud when any of our clients launch their online marketplace with Mirakl, this presents a historic use of the marketplace model. The House of Christian Lacroix is now successfully selling directly to customers online: the universe of Christian Lacroix products is now available under on a single “Brand Platform.” This new online experience sells Christian Lacroix menswear, women’s accessories, and lifestyle collection on christian-lacroix.com.
I’m amazed by the vision Nicolas has displayed with the launch their first direct to consumer eCommerce site, just as the brand is celebrating its 30th birthday. Today, customers can experience the universe of Christian Lacroix branded products in one digital experience.
In Nicolas Topiol’s own words:
“Christian Lacroix is an iconic luxury brand famous for its initial disruption of the 80s fashion scene bringing vibrant colors and mix and match of fabrics, patterns and inspirations in a then monochrome fashion world. Since then the House of Christian Lacroix has evolved into a lifestyle brand touching its aficionados with a wide offering of product categories from fashion accessories, to menswear and art de vivre collections. With the launch of our digital commerce platform, we are looking to expand our distribution and be in direct contact with our customers worldwide. Our 30th Anniversary and its celebration provide the perfect opportunity to launch our direct to consumer initiative.”
I’m excited to see the launch of the first of many “Brand Platforms” with Mirakl. Keep watching as we help brands and retailers redefine their relationships, and how they best win and serve customers via the marketplace model.
Written by Adrien Nussenbaum
Graduated from HEC Paris, Adrien Nussenbaum started his career with Paribas in Hong-Kong. He then went on to co-found All Instant, an instant messaging solution that was later sold in 2003. While with Deloitte, as part of the restructuring team, he advised many retailers who were in the throes of company turnarounds and transformations until 2005.