Three Things to Do to Preserve Your Brand with Marketplace Sellers

By Barry Murphy on November 17, 2016

 

The success of your Marketplace relies on your ability to not only proactively recruit a large number of sellers, but also maintain the quality of these partners. After all, they are an extension of your company’s brand and stewards of your organization’s promise to customers.

Continue Reading

Three Lessons Learned from a Failed Marketplace

By Barry Murphy on November 10, 2016


 

“Failure is success, if we learn from it!” - Malcolm Forbes


Learning from our mistakes is a surefire way to avoid making them in the future. When it comes to the world of online Marketplaces, there have been many examples of success. Just look at what Amazon has been able to create alongside Apple’s iTunes, Alibaba, Wayfair, or Jet.com (aquired this summer by Walmart for $3 billion).

Continue Reading

Why you Need Seller Ratings in Your Online Marketplace

By Barry Murphy on November 8, 2016

 

The truth is, not all sellers make the cut. Some simply don’t have what it takes to perform well on Marketplaces. They either lack the internal structure or, in some cases, the willingness, to succeed.
Before you commit resources to training and onboarding, be sure to qualify the readiness of the seller. You should also leverage a rating system on your Marketplace.

Continue Reading

How to Make your Marketplace Sellers Successful: Onboarding and Development

By Jess Iandiorio on November 3, 2016



Your sellers are a critical component of the virtuous cycle of your Marketplace. Without them, your product inventory remains limited, and your ability to grow is stagnated.

Continue Reading

How Halfords Drove Growth with a Marketplace and the Right Categories

By Barry Murphy on November 1, 2016

 

To maximize sales, one tactic with your Marketplace is to focus on the core categories of your business, those that drive traffic and customer loyalty already. 

This strategic approach to categories has three benefits:

  1. It will provide existing customers with a much larger range of products
  2. It will increase your buyers’ chances of finding exactly what they are looking for
  3. It will also generate sales quickly as awareness is already strong for your brand within your category.
Continue Reading