It's hard to conceive, and yet it makes perfect sense. With Forrester's most recent B2B eCommerce sales forecast estimating a modest 6-8% year-over-year growth for the next 5 years, Amazon's gone and done it: 900% increase in 2 years.
B2B manufacturers and distributors: You're. Getting. Amazon'ed.
Feast your eyes on this disturbing timeline of Amazon's rise to B2B eCommerce dominance:
What else should we expect from the most recent tech company to reach $1 trillion in market value? Of course they will take on any large market, and they'll succeed.
While many hypothesize the government will step in via antitrust legislation, it would be a mistake to bank on the government dismantling it's greatest tech darling. It would also be a mistake to act like many retailers have done and do nothing while Amazon takes their sales, data, and ultimately customers.
We're helping B2B companies differentiate by launching their own digital platforms. These platforms give companies a new business model to operate that helps them keep customers, and get new customers, through better embracing partners & third parties. It's time to rise against the machine. See what Toyota Material Handling, USA, and Hewlett Packard Enterprise are doing and contact us.
Written by Jess Iandiorio
Former Chief Marketing Officer, Mirakl