Christian Lacroix Partners with Mirakl to Launch “Brand Platform”

November 28, 2017

I’m very proud to showcase the launch of Christian Lacroix’s “Brand Platform” christian-lacroix.com built in collaboration with Mirakl.

The Christian Lacroix brand is iconic to me - I’m French, I love fashion, and the bold Christian Lacroix designs have always delighted me. And although I’m always proud when any of our clients launch their online marketplace with Mirakl, this presents a historic use of the marketplace model. The House of Christian Lacroix is now successfully selling directly to customers online: the universe of Christian Lacroix products is now available under on a single “Brand Platform.” This new online experience sells Christian Lacroix menswear, women’s accessories, and lifestyle collection on christian-lacroix.com.

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I’m amazed by the vision Nicolas has displayed with the launch their first direct to consumer eCommerce site, just as the brand is celebrating its 30th birthday. Today, customers can experience the universe of Christian Lacroix branded products in one digital experience.

In Nicolas Topiol’s own words:

“Christian Lacroix is an iconic luxury brand famous for its initial disruption of the 80s fashion scene bringing vibrant colors and mix and match of fabrics, patterns and inspirations in a then monochrome fashion world. Since then the House of Christian Lacroix has evolved into a lifestyle brand touching its aficionados with a wide offering of product categories from fashion accessories, to menswear and art de vivre collections. With the launch of our digital commerce platform, we are looking to expand our distribution and be in direct contact with our customers worldwide. Our 30th Anniversary and its celebration provide the perfect opportunity to launch our direct to consumer initiative.”

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I’m excited to see the launch of the first of many “Brand Platforms” with Mirakl. Keep watching as we help brands and retailers redefine their relationships, and how they best win and serve customers via the marketplace model.

Read the news release to learn more about Christian Lacroix's collaboration with Mirakl.

Adrien Nussenbaum

Written by Adrien Nussenbaum

Mr. Adrien Nussenbaum co-founded SAS Mirakl in 2011 and serves as its US CEO. He has over 15 years of experience in business development and entrepreneurship with a strong emphasis on technology and retail. Prior to MIRAKL, Mr. Nussenbaum served as a Co-Head of FNAC.COM’s Marketplace Business Unit, focused on developing the seller program and content syndication deals to increase the product offering. He co-founded the marketplace SplitGames, growing the business successfully and leading to its acquisition by FNAC in 2008. Previously, Mr. Nussenbaum served as a Manager of Deloitte’s restructuring team where he advised many retailers in their turnaround process. He started his career as an Investment Banker with PARIBAS in Hong-Kong. He also worked for Lehman Brothers and L'Oreal. Mr. Nussenbaum holds an MBA from HEC School of Management in Paris and a Joint Degree from NYU Stern School of Business.