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The Marketplace Strategy Blog

How to Make the Most of the Back to School Shopping Spree

By Laura Hare on July 26, 2018

Whether the impending end of the summer break fills you with joy or dread (no judgement here!), there’s no denying back to school shopping has become big business for retailers. This year, spending on the second highest retail peak in North America is expected to reach $27.5B (when combined with back to college shopping that figure soars to $87B), equating to a spend of $685 per household.

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Amazon Prime Day 2018: The Industry Strike Back

By Laura Hare on July 19, 2018

Touted as the ‘biggest global shopping event in Amazon’s history” - Prime Day 2018, was bound to set new records. So much so, that within hours of launch, the vast web traffic had brought Amazon servers down, losing an estimated $90+ million in sales. The discount day was also marred by the ongoing strikes at Amazon warehouses in Europe. With workers in Spain and German arguing against the poor working conditions. The strikers were urging shoppers not to buy from Amazon for the duration of a strike that is set to last for 72 hours in Spain.

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Learning from the ghosts of Christmas past: Last minute tips for peak

By Laura Hare on November 3, 2017

I’ll never forget the three years I spent working in the Covent Garden branch of Accessorize at Christmas time. Between wading my way through colourful knitwear and wrapping close to 1 million Christmas gifts, I developed what I can only describe as a loathing for Christmas music and even the mere mention of festive cheer.

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