With less than one month to go until the Marketplace Summit by Mirakl, it’s fast approaching and we have lots of exciting content and speakers to share. The Summit is the largest global gathering of marketplace executives in the world. Sharing strategy, best-practice, industry leadership and customer testimonials, it promises to be a place to learn and share all things marketplace! The timing couldn’t be better, with Gartner having named Marketplace Management as one of the hot eCommerce topics of 2017.
This week has been a very busy week at Mirakl Towers, not just because we have launched a new services product but because we have made a big step in growing ourselves as a platform business. Let’s take some time to consider this.
In January of this year, Gartner called out marketplace management as one of the hot topics in digital commerce for 2017. Marketplaces are a foundational element of any eCommerce strategy, underpinning and optimizing other projects such as omni-channel and personalization. Too often, though, retailers look at marketplace management as just another project, which is unfortunate when you consider the success other retailers have had with marketplaces: