As we bid farewell to 2018 and welcome in the new year, we want to take a moment to celebrate a groundbreaking year for platform achievements. With 50% of global eCommerce sales occurring through marketplaces and platforms, it’s never been more important to celebrate innovation. Mirakl customers were a driving force behind this new Platform Revolution in 2018, so we’re excited to share what a few have been up to.
[This is a guest blog from Nati Harpaz, CEO and Managing Director of Catch Group]
In 2017, Mirakl processed over 200,000 orders on the Black Friday, creating more than $23M GMV for our customers. Fast forward to the same period in 2018 and Mirakl processed over 500,000 orders, creating $60M GMV. We are proud of our clients and their achievements!
I’m very proud to showcase the launch of Christian Lacroix’s “Brand Platform” christian-lacroix.com built in collaboration with Mirakl.
The Christian Lacroix brand is iconic to me - I’m French, I love fashion, and the bold Christian Lacroix designs have always delighted me. And although I’m always proud when any of our clients launch their online marketplace with Mirakl, this presents a historic use of the marketplace model. The House of Christian Lacroix is now successfully selling directly to customers online: the universe of Christian Lacroix products is now available under on a single “Brand Platform.” This new online experience sells Christian Lacroix menswear, women’s accessories, and lifestyle collection on christian-lacroix.com.
On every retailer’s to-do list in 2017 is surely a series of technology initiatives meant to improve efficiency, maximize opportunity, and ultimately grow revenue.
4 questions for Mathieu Jourdain, head of e-commerce at Natalys
Since 1953, Natalys has provided for future and young parents from pregnancy to the third year of the child. The brand joined the Sergent Major group and launched its e-commerce website, Natalys.com, in 2009. The brand now embodies the example of a successful cross-channel strategy. From launching its marketplace to optimizing its product catalogue, Mathieu Jourdain, head of e-commerce at Natalys, shows us the keys that made this long-standing retailer a shining example of successful cross-channel retailer.