Shea Barickman

Marketing Specialist

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Black Friday and Cyber Weekend 2018: The Winners and Losers

By Shea Barickman on December 3, 2018

As the dust settles from Black Friday and Cyber Weekend, we take a moment to reflect on this year's winners and losers on what has become a pivotal event in the retail calendar. 

Thanksgiving is no longer just a day synonymous with turkey, pumpkin pie and football. Increasingly, it’s all about the deals. This year Black Friday started early with online sales reaching $3.7 billion on Thanksgiving Day (up 28 percent from last year), meaning shoppers found time to take advantage of early Black Friday deals between the Macy’s Thanksgiving Day Parade and before the post-meal tryptophan kicked in.

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