4 questions for Mathieu Jourdain, head of e-commerce at Natalys
Since 1953, Natalys has provided for future and young parents from pregnancy to the third year of the child. The brand joined the Sergent Major group and launched its e-commerce website, Natalys.com, in 2009. The brand now embodies the example of a successful cross-channel strategy. From launching its marketplace to optimizing its product catalogue, Mathieu Jourdain, head of e-commerce at Natalys, shows us the keys that made this long-standing retailer a shining example of successful cross-channel retailer.