Lison Laissus

Customer Marketing Manager

Recent Posts

Marketplace Milestones: Celebrating a year of platform achievements

By Lison Laissus on January 11, 2019

As we bid farewell to 2018 and welcome in the new year, we want to take a moment to celebrate a groundbreaking year for platform achievements. With 50% of global eCommerce sales occurring through marketplaces and platforms, it’s never been more important to celebrate innovation. Mirakl customers were a driving force behind this new Platform Revolution in 2018, so we’re excited to share what a few have been up to.

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Online Marketplaces, B2B’s Secret Weapon

By Lison Laissus on February 9, 2016

Online marketplaces have been a significant trend in retail for over a decade. Three of the world’s biggest e-commerce firms – Amazon, eBay and Alibaba – are all based on marketplace platforms. Many brick-and-mortar retailers have launched their online marketplace, attracted by the value proposition of increased product choice, competitive pricing and a superior customer experience, without the restraints of inventory and logistics. The National Retail Federation’s “State of Retailing Online 2015 report” notes that thirty-two percent of retailers planned to spend more on online marketplaces in 2015 vs 2014, as online marketplaces play a prominent role in customer acquisition.

Topics: Marketplaces
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Embracing the Shared Marketplace Economy

By Lison Laissus on February 9, 2016

Embracing the Shared Marketplace Economy: How Tech Vendors Are Changing the Face of Retail

The multi-billion dollar Uber and Airbnb entities are running the always-in-the-headlines, oh-so-sexy shared economy we’re seeing today, and they have tapped into a secret, scrumptious sauce that has consumers renting out their living rooms and sharing rides around town, producing revenues worthy of the Three Comma Club. But that secret sauce isn’t so secret anymore, and the on-demand tendencies of society today have bled into virtually every major consumer-focused industry. If you’ve been paying attention to ecommerce starlet Jet.com lately, you’ll know why online marketplaces (no, Amazon and eBay are not the only ones!) have the power to turn the online retail model as we know it on its head.

Topics: Marketplaces
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How B2B sellers can serve up more variety to customers

By Lison Laissus on February 2, 2016

Why B2B Sellers should consider marketplace according to Adrien Nussenbaum

As business buyers spend more online, B2B sellers face pressure to give them more of what they want in a single online destination. One option for sellers is to turn their websites into online malls.

Topics: Marketplaces
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From E-commerce to Marketplace : Why Auchan launched its marketplace

By Lison Laissus on December 23, 2015

The Auchan Marketplace project: an example of digital transformation of an historic retailer

https://www.youtube.com/watch?v=OzAuVB19Dac

Topics: Marketplaces
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Customer service in the online marketplace: How retailers can cater to shoppers

By Lison Laissus on December 2, 2015

Customer service: one of the pilar of online marketplaces success

Customer service is an indisputably important factor when it comes to online retail. Good customer service can be the greatest sales asset a retailer can have, encouraging loyalty and word-of-mouth recommendations. But bad customer service cannot only see a particular sale lost in an instant, but long-term irreparable damage done to the brand.

Topics: Marketplaces
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How Online Marketplaces have changed the world

By Lison Laissus on November 26, 2015

Adrien Nussenbaum explains why in his opinion, Marketplaces have transformed the whole world.

Topics: Marketplaces
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Retailers, Don’t Miss the Marketplaces Opportunity!

By Lison Laissus on October 12, 2015

Why retailers should consider launching their own marketplaces

Did you know that 45% of Amazon’s business is now conducted via Amazon Marketplace? Retail giants — including Walmart, Sears and Best Buy — are also launching their own online marketplaces. The wave is coming!

Topics: Marketplaces
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Should smaller Greeting Cards stores sell via Online Marketplace?

By Lison Laissus on June 12, 2015

How greeting cards stores can benefit from marketplaces

Should smaller Greeting Cards stores sell via online marketplace ? Is it a relevant way of increasing sales? Adrien Nussenbaum, co-founder of Mirakl and marketplace expert, answer these questions every greeting cards seller should be wondering about, at the time of on-going rise of online marketplaces.

Topics: Marketplaces
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The re-emergence of social shopping

By Lison Laissus on May 6, 2015

Why retailers should consider social shopping

For many people, shopping has always been a social activity. Whether it is friends being dragged around the shops to offer opinions on potential new outfits, or children taking their parents with them to get a more experienced perspective on bigger ticket items like cars; shopping involves chat, discussion and listening to the opinion of people you trust and respect.

Topics: Marketplaces
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