Laura Hare

UK Marketing Lead, Mirakl

Recent Posts

Study: Millennials Are Driving B2B Marketplace Adoption Across Three Generations of Buyers

By Laura Hare on November 20, 2018

B2B purchasing habits are changing the way sellers engage their customers, and marketplaces are at the digital forefront. In our 2018 research report with B2B Online, Oracle Commerce Cloud, and WBR Insights, we made some uplifting discoveries about how age groups among B2B buyers are redefining B2B sales. Digital channels, including marketplaces, have emerged as the clear, transformative favorites among the youngest buyers in the workforce—Millennials, born from 1977 to 1995.

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Preparing for Peak: Top Tips from Dimension Data, Valantic and Mirakl

By Laura Hare on November 15, 2018

With just a week to go until Black Friday signals the start of the holiday season, we’ve put together three key areas all retailers should consider to maximize their return during this peak period.  Featuring guest comment from Dimension Data, Valantic and our own key recommendations these are your last minute tips for this joyful season.

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Top 5 Things to Know About Singles’ Day 2018

By Laura Hare on November 12, 2018

Oddly enough, Singles' Day began with a performance to remember from Mariah Carey. However, It ended with $37 billion in revenue, and a promise to hit $500 billion in the coming years. As this iconic shopping day cements its position at the top of the retail charts, we sort the fact from the fiction to help you understand what this shopping bonanza means for the global retail market.

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UK Focus: Why is it so hard to integrate suppliers into eCommerce (and what to do about it)?

By Laura Hare on November 1, 2018

Recent research finds that 86% of consumers now expect more product choice, even in the same category. Retailers are under increased pressure to provide a differentiated and diverse experience, in a time when 56% of product searches begin on Amazon. This enhanced consumer demand for both product depth and breadth has forced UK businesses who operate an eCommerce environment to consider just how to expand their product assortment profitably if they want to survive this uncertain time.  

Increasingly retailers are experimenting with integrating suppliers or third-party brands onto their site in an effort to add a new product category, bolster existing range or improve supply chain efficiency. And the reality is, whether the experiment has been a success or not, integrating a third-party can be an intensive process requiring resources across IT, eCommerce, Merchandising, Product and Supply Chain teams.

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Why the Grocery Sector is Poised to Join the Platform Revolution

By Laura Hare on October 17, 2018

The global grocery market is on the cusp of transformation. It’s predicted to double in value from  $150 billion in 2017 to $334 billion by 2022. And whilst it remains the largest retail category in the US, it’s also the least penetrated.

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