Krithika Rosenthal is the VP, Director of Strategy at Optaros by MRM. Krithika is a strategist with over 8 years of experience in different aspects of digital strategy and transformation. She currently leads the Strategy Practice within Optaros by MRM, with an emphasis on marketplace strategy. Her expertise spans across both B2B and B2C, and is experienced in content development, cross-platform strategy, research and analysis, consumer behavior and positioning.
Throughout her career she has managed the P&L of celebrity chat show, Let's Talk, in India and successfully positioned and differentiated the brand as "Bollywood glamour reveal all" achieving increase in rating and profit by 10% for the production company, Miditech Pvt. Ltd. Identified emerging and growing need of business prospects for an integrated marketing and media solutions provider at Maverick Productions Pvt. Ltd. Contributed to finding vertical integration synergy with comparable vendors leading to the acquisition of Limelight advertising agency. And at Digital Talkies she generated 100% revenue from five new business prospects gained within six months, employed penetration pricing to attract new customers and establish the brand positioning.