Alex Moazed

Alex Moazed is the CEO of Applico, a marketplace design and advisory company that he founded with credit cards in college. He is also the co-author of the best-selling book Modern Monopolies that explains what it takes to dominate the 21st century economy.

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[Guest Blog] How B2B Marketplaces Can Beat Amazon

By Alex Moazed on November 7, 2018

[Guest Post from Applico]

As tech giants like Amazon enter the B2B distribution sector, traditional companies have responded with two broad strategies: digital innovation, and mergers and acquisitions. But those two terms cover a breadth of activity, not all of which will be equally helpful in competing with Amazon Business. The success of either approach depends heavily on how deeply a company understands the nature of Amazon’s threat.

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