As January comes to a close, we reflect back on an incredible 2018 for both Mirakl, our customers, and our partners. This past year Mirakl experienced 80% year-over-year revenue growth, launched a record 37 marketplaces, and welcomed 60 new customers!
I’m also proud to say Mirakl’s customer performance was outstanding. Our customers reached over $1B GMV which represented over 100% GMV growth year-over-year. They also saw 2.5x the orders on Black Friday and processed 500,000 orders in a single day resulting in $60M GMV, supported by 100% uptime of Mirakl’s Marketplace Platform.
Today, 87% of business buyers across industries are making business purchases through marketplaces, and in 2018 Mirakl supported a record number of these businesses including Toyota Material Handling. “...we see the future potential for the online marketplace to serve as a vehicle to better support our dealers by helping them sell more of their inventory – even non-Toyota products,” said Steve Tadd, Director of Marketing & IT for Toyota Material Handling.
Other major achievements from 2018 include:
- SAP became an official reseller of the Mirakl Marketplace Platform, adding Mirakl to its software and service portfolio.
- We welcomed 60 great new customers including Siemens, Toyota Material Handling, Office Depot, Fnac, and Leroy Merlin Brazil.
- We launched many innovative new use cases for Mirakl’s marketplace technology, including Siemens’ successful launch of their B2B online marketplace, Coperama’s leading procurement marketplace, and Carrefour Taiwan’s product expansion marketplace.
- We announced the availability of Mirakl Catalog Manager (MCM) which has given customers complete control over seller data quality makes it even easier to manage product data quality at marketplace scale.
- Our 2018 Marketplace & Platform Summit welcomed over 400 marketplace leaders from across the world. In my keynote I shared the vision my cofounder Philipp Corrot and I have long held for the Platform Revolution, and many great customers spoke including Kroger, Alibaba, Galeries Lafayette, 1-800-Flowers.com Inc., Conrad Electronic, and Roland Berger France.
Behind Mirakl’s customers’ success is the Mirakl Labs and Client Success teams.
Mirakl Labs, Mirakl’s R&D Division, released significant enhancements to Mirakl’s Marketplace Platform, including:
- More flexible payment options to meet operators, sellers and customers’ desire for flexibility in when and how they pay.
- Enhancements to The Mirakl Marketplace Platform for Services - such as more ways to manage service details and improve communications between service providers and customers.
- Many new B2B features such as more granular pricing control, increased minimum and maximum quantities for bulk selling, and continued improvement for tax and payment handling.
- Whether it was U.S. tax regulation or GDPR compliance, Mirakl prioritized all necessary projects to ensure clients’ ability to respond to any changes in tax and law.
Mirakl’s Client Success team launched Mirakl University, a program designed to train and certify clients’ teams and partners on marketplace management, and proudly completed 40 certifications in 2018.
In Gartner’s Predicts 2019: New Deployment Models, Channels and Technologies Spark Digital Commerce Growth (Dec 2018), the report estimates that “By 2023, 15% of medium- to high-GMV digital commerce organizations will have deployed their own marketplaces, thereby creating a digital ecosystem on their path to digital business.” In order to support this rapid adoption of marketplaces, Mirakl grew their headcount 170%, from 70 to 189 full time employees, in the past two years.
"Mirakl’s tremendous success last year, combined with our customers’ success, is further proof that we are living through a platform revolution.” said Philippe Corrot, Mirakl CEO. “What our customers are proving is that by launching a marketplace, leading companies can compete with platform giants such as Amazon and Alibaba. We are excited to continue our rapid growth and help more companies navigate the platform revolution this year.”
We are looking forward to a strong 2019 filled with exciting new marketplace launches, continued customer success, and growing relationships with our trusted partners.
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Written by Adrien Nussenbaum
Graduated from HEC Paris, Adrien Nussenbaum started his career with Paribas in Hong-Kong. He then went on to co-found All Instant, an instant messaging solution that was later sold in 2003. While with Deloitte, as part of the restructuring team, he advised many retailers who were in the throes of company turnarounds and transformations until 2005.