Even with substantial global B2B marketplace growth, nearly half of B2B buyers prefer to make work-related purchases on B2C websites because of the better shopping experience. Australia’s first B2B marketplace for small- and medium-sized businesses (SMBs), TradeSquare, is here to change that.

Founded by Nati Harpaz, former managing director of Catch Group, and entrepreneur Einat Sukenik, TradeSquare was created with a clear vision: to offer Australian SMBs the ease and convenience of online shopping they want, with the selection and pricing they need. With the support of Mirakl and the Mirakl Marketplace Platform, they’re scaling fast. 

The secret to TradeSquare’s success lies in the platform model. With over 350+ curated local vendors and more than 100,000 products & services, TradeSquare is building and scaling a smarter wholesale buying experience, exclusively for Australian businesses – all in one convenient online destination. 

Sellers on TradeSquare’s platform benefit from a feature-rich portal to power their online business, offering an easy-to-use online sales channel to reach the untapped SMB market. Buyers enjoy discounted wholesale pricing and low minimum order quantities with no contracts, plus 60 days interest-free credit. And with products to suit every type of business—from retailers to daycare centers to schools, government agencies and charities—SMBs benefit from a single checkout for their entire order, saving them time, money and hassle in stocking supplies. 

From the start, Mirakl and TradeSquare have partnered closely together on the design, configuration, implementation and launch of this wholesale trading platform, configuring Mirakl’s solution to meet TradeSquare’s needs. With the Mirakl Marketplace Platform and its certified pre-built connector to Adobe Magento, TradeSquare’s vision became a reality in less than four months. 

“Our mission is to give small businesses in Australia the power to get what they need quickly and easily from a single, simple digital platform, so they can spend less time sourcing supplies and more time serving their customers,” said TradeSquare founder and CEO Einat Sukenik. “As we considered the alternatives, it was clear that Mirakl was the best choice to deliver on that mission with the scalable solution and unmatched expertise that will empower us to grow and our small business customers to prosper.” 

The launch of TradeSquare adds to Mirakl’s rapidly-expanding footprint in Australia, which already includes retail & eCommerce leaders like Bunnings Warehouse and Catch Group, whose marketplace now drives 50% of sales at catch.com.au. And with the expertise that comes from supporting more than 300 marketplace launches from retailers and B2Bs like Astore by AccorHotels, Siemens, and Toyota Material Handling, there’s no solution better equipped to power TradeSquare’s growth.

“We are building Australia’s number-one B2B marketplace, and Mirakl is the only partner that offers us everything that we need to make that happen,” said Nati Harpaz, co-founder and non-executive director at TradeSquare. “There’s no true competitor to the functionality and scalability of Mirakl’s technology, and with the knowledge and experience that Mirakl has developed from supporting the world’s top B2B organizations, they’re the best and only choice for TradeSquare as we work to achieve our goals.”

TradeSquare is heading into 2021 with the agility, flexibility, and scalability that it needs to become Australia’s next big marketplace. And with the backing of Mirakl, there’s no limit to how much it can grow.  


Platform Pioneer Executive Symposium December 2020

Sara Matasci

Written by Sara Matasci

Senior Manager, Corporate Marketing at Mirakl

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