Canada’s most prominent department store, Hudson’s Bay, is advancing its digital-first strategy, with the launch of its online Marketplace for Canadian shoppers at thebay.com. Built on the Mirakl Marketplace Platform and Salesforce Commerce Cloud, Marketplace will provide customers a fully-integrated one-stop shop experience starting today.
With Marketplace, Hudson’s Bay will add hundreds of new brands and thousands of items to its online assortment, featuring large multinational third-party sellers of name-brand goods as well as smaller vendors, artisans, and entrepreneurs. By the end of 2021, it plans to have more than 500 new sellers on the site, offering more depth in existing categories as well as new categories like sports and recreation, tech, pets, health and wellness, and even vintage designer handbags.
The assortment will be focused, in part, on what Hudson’s Bay customers are already searching for, according to Adam Powell, SVP of OMNI Customer Experience at Hudson’s Bay. Customers can also earn and redeem Hudson’s Bay Reward points on Marketplace products.
As part of our digital-first strategy, the launch of Marketplace catapults Hudson’s Bay to the forefront of eCommerce in Canada. We now have the ability to add millions of products to our offering, quickly adapting to customer demand. The response from the seller community has been extraordinarily positive as more and more brands seek to join this modern and convenient shopping experience.
– Iain Nairn, President and CEO of Hudson’s Bay
Supported by Mirakl’s best-in-class marketplace solution, Hudson’s Bay can quickly onboard quality sellers, add new products, and expand its offerings in a matter of days versus weeks or months with its traditional eCommerce model, offering critical scalability at a time when online shopping has more than doubled in Canada.
With the launch of its online marketplace powered by Mirakl, Hudson’s Bay is creating an expanded, seamless shopping experience that customers will love. Mirakl is proud to support Hudson’s Bay in this new and innovative growth plan that will benefit millions of Canadian shoppers.
– Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl
The launch of Marketplace follows the replatforming of thebay.com on Salesforce Commerce Cloud, which was completed in April 2020. Hudson’s Bay leveraged the Mirakl Marketplace Connector for Salesforce Commerce Cloud, which combines the power and functionality of dozens of APIs into a single, plug-and-play package making it even easier for organizations to get a marketplace up and running quickly and reduce the burden of ongoing maintenance.
This is an exciting and ambitious initiative for Hudson’s Bay. Between the strength of the Hudson’s Bay brand and the power of Mirakl and Salesforce behind it, the marketplace will be unstoppable.
– Jim Butler, President at LiveArea, implementation partner for Hudson's Bay Marketplace
Written by Maya Pattison
VP, Corporate Marketing at Mirakl