Customer service is an indisputably important factor when it comes to online retail. Good customer service can be the greatest sales asset a retailer can have, encouraging loyalty and word-of-mouth recommendations. But bad customer service cannot only see a particular sale lost in an instant, but long-term irreparable damage done to the brand.
Discover Adrien Nussenbaum's view point and advice on what constitutes good customer service on an online marketplace and how can retailers ensure sellers deliver it.