“They’ve actually got Holiday decorations in the supermarket, can you believe it, it’s only just October!?” Every year it’s the same. One minute we’re enjoying light evenings and family BBQs, the next we’re unearthing scarves and complaining about Christmas songs in the shops. But for those of us working in the retail industry, planning for the peak season actually begins months in advance.
We’ve gotten used to seeing the headlines about the “death of the high street,” “retail stores facing an apocalypse” and other equally scaremongering predictions. It’s been refreshing this week to hear that retail stores could be facing a renaissance, led by Amazon of all companies! Instead of dissipating, the role of store has evolved, and smart retailers should be examining how they can embrace this growing trend favoring experiences over products.
eCommerce in the Nordics is flourishing. Last year sales across the region hit an estimated 21.7 billion euros, with Swedish shoppers contributing 8.2 billion euros alone. In a recent study, two thirds of the population across Norway, Sweden and Denmark reported to have shopped online in the previous month (and just under half in Finland). It’s a market famous for the success of its exported brands like H&M and Ikea, synonymous with great quality, value and style.
Spoiler alert: This was the best commerce conference I’ve ever been to. The quality of content and overall experience was so high I’m sad to leave. So the award for BEST COMMERCE CONFERENCE GOES TO: Recode for Code Commerce.
“By 2020, more than 50% of online sellers will either list their products on marketplaces or sell third-party products on their core commerce sites” predicts Gartner. Despite the prevalence of the marketplace model across the world, for many in the retail industry, marketplaces mean Amazon.
And put simply this couldn’t be further from the truth.