With a Marketplace, a retailer can allow third-party partners to sell on its website. This model creates a win-win-win scenario. Customers win because there is an increased amount of choice at competitive prices. Retailers win by getting a commission on a sale that would have otherwise been lost while not having to pay for inventory or logistics. Sellers win by gaining an additional channels and more awareness for products.
Marketplaces suit all kinds of merchants – from large omni-channel retailers to online pure-plays to SMBs – because they deliver the one thing all need: profitable growth. Setting up a Marketplace allows merchants to increase product breadth, grow profitability, and enhance the customer shopping experience – all with minimal resources and overhead.
In order to launch a successful marketplace, it is critical to have a platform that makes it easy to add sellers, monitor seller quality, integrate product catalogs, manage communication between buyers and sellers, and do so at scale – across thousands of sellers. The Mirakl Marketplace Platform was designed by Marketplace operators and has the built-in workflows and rules necessary to get a Marketplace up and running quickly. The Mirakl SaaS platform is built on industry standard RESTful APIs, making it easy to plug into existing e-commerce systems (e.g. e-commerce platforms, PIM and order management).
If you are at the Shop.org event in Dallas next week, stop by Booth #2054 and learn how Mirakl has helped retailers like Darty boost profit margins and why Forrester says Retailers Must Seize the Marketplace Opportunity. At the booth, be sure to pick up a key that will give you a chance to unlock a safe with a $500 Ticketmaster Giftcard.
Written by Barry Murphy
Barry Murphy is the Director of Content and Product Marketing at Mirakl. In this role, Barry leads the alignment of Mirakl's offerings to market needs for the next generation of online commerce. Barry previously ran product marketing organizations for X1 and Mimosa Systems (now part of HPE). Barry also had a highly successful stint as Principal Analyst at Forrester Research. Barry received a B.S. from the State University of New York at Binghamton and an M.B.A from the University of Notre Dame.