Mirakl Achieves Record GMV Growth & Extends Sizable Lead in the Enterprise Marketplace Category in 2020
eCommerce accelerated dramatically in 2020, with marketplaces capturing a disproportionate share of that growth. Through it all, Mirakl enabled the world’s leading B2B and B2C organizations to rise to the challenge and seize the platform opportunity by launching and growing online marketplaces of their own.
In all, $3.1 billion was spent on Mirakl-powered Marketplaces in 2020, a 110% increase from the previous year’s milestone of $1.5 billion. During the Black Friday sales period alone, shoppers spent $160 million – and all the while, the Mirakl Marketplace Platform maintained 100% uptime, proving the stability and scalability of the Mirakl platform even under unprecedented demand.
Mirakl was also chosen by a record number of leading enterprises to launch online marketplaces last year. In all, Mirakl signed a record 73 new customers, including numerous Global 2000 companies, including BayWa AG, Galeria Inno, La Redoute, Musgraves, SalonCentric, TradeInn, UNFI and many more.
It was an extraordinarily busy year for Mirakl’s industry-leading team of marketplace experts, who worked with our Platform Pioneers to launch 55 new enterprise marketplaces for companies, including:
In B2B: ABB, Airbus Helicopters, Maykers, Thales, and Z-Tech (part of ABInBev).
In B2C: Carrefour France, Changi Airport, Decathlon Belgium, H&M Home, La Poste, Leroy Merlin France, Maisons du Monde,The Kroger Co., and Verishop.
“ABB Electrification is truly a global business line. Mirakl provides the technology stack and expertise that ABB Electrification needed to address the immediate opportunity for B2B eCommerce and to grow on a global scale,” said Samer Shehadeh, Global eCommerce & Innovation Director, Electrification Business at ABB.
Through all of this, we also achieved a critical milestone in Mirakl’s journey to growth: the securing of $300M in series D funding led by Permira, with participation from long term Mirakl investors 83North, Bain Capital Ventures, Elaia Partners, and Felix Capital. This announcement brings total capital raised to $400 million and places Mirakl’s valuation over $1.5 billion as we continue driving the global rise of digital platforms. With this funding, we’re reinforcing our leadership by significantly investing in Mirakl’s technology and Mirakl Connect ecosystem and growing our team to meet the rapid adoption of the marketplace model.
Speaking of Mirakl Connect, it doubled in size in just 6 months this year, becoming the world’s only independent network of curated, high quality, marketplace sellers and value-added services and solutions. Mirakl Connect has become a critical component of our Platform Pioneers’ success across industries, ensuring that their Mirakl-powered Marketplaces launch faster and grow bigger. The proof is in the numbers: in 2020, operators who accessed Mirakl Connect saw up to 30% increase in their marketplace GMV.
"Joining Mirakl Connect has allowed us to significantly accelerate seller recruitment with over 50% of our sellers now sourced through the platform,” said David Gomez, Head of Marketplace at Leroy Merlin France, the leading home improvement retailer in the country. “We have total confidence using Mirakl Connect because the platform has fully vetted the quality of the sellers. Finding the right sellers is very important in creating the best experience for our customers on our marketplace, and Mirakl Connect helps us to keep that promise."
We also doubled down on our investments in our SaaS platform to strengthen our lead in the industry, with advancements in key areas including:
Continuously adding to Mirakl’s product capabilities to further expand and grow B2B enterprise marketplaces. This includes enhancements to help operators comply with new tax regulations, connect their large customers’ eProcurement systems, and offer products with pricing per unit of weight, volume, or length.
Launching a new Payment Service Provider (PSP) certification, which empowers Mirakl customers to leverage best-of-breed PSPs to accelerate and streamline new marketplace launches.
Achieving ISO 27001 and SOC 2 Type II certification as further proof that Mirakl is constantly focused on staying at the forefront of compliance.
None of this would have been possible without the growth of the Mirakl team. Last year, we added 270 new team members to Mirakl. This includes key strategic hires across marketing, people operations, sales, and solution engineering, with executives joining from leading eCommerce brands and software providers. We also opened a new office for the fast-growing Mirakl Labs technology team in Bordeaux and hired regional experts to support the rapid growth of its global footprint in Latin America, Australia, DACH, Italy, Netherlands and the Nordics.
2020 underscored the critical value of the platform model, and it was a year of tremendous growth for our customers, who we celebrate as Platform Pioneers, for the Mirakl Marketplace Platform; and for the global Mirakl team. As we look ahead to 2021, our mission – to enable the world’s leading organizations to seize the platform opportunity – is unwavering.
