Case Study

The Conrad Marketplace: How Conrad grew their online offering to better serve the specific needs of their B2B customers

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Conrad REV
Technology
Germany
Conrad Electronic, a family-owned company based in Germany, was founded in 1923 and is now one of Europe’s leading B2B sourcing platforms for technical supplies. Over €1 billion annual company turnover / Operates in 17 European countries / Cutting-edge logistics center dispatching 50,000 packages each day
  • €1B+annual company turnover
  • 17Operating European countries
  • 50kpackages each day
Background
Ralf BuehlerCEO at Conrad Electronic

The main factors behind our decision to partner with Mirakl were the broad range of functions offered by the solution as well as Mirakl’s long-standing success in quickly setting up different marketplaces. It took us almost 100 years to offer 800,000 Conrad products. It took us 5 years to offer more than 7 million product offers. We couldn’t have done this without the marketplace. Our partnership with Mirakl enabled us to launch our marketplace quickly and to scale across Europe and grow our overall business faster.

  • 7M+products
  • +470New sellers
Ralf Bühler
Background

The Conrad Marketplace

  • The goal

    Conrad wanted to make sourcing of technical supplies as efficient as possible for customers.

    Before the launch of their marketplace, Conrad offered 800,000 products on conrad.de. Their research found that to become a one- stop shop that truly meets their customers’ needs they would need to sell millions of products.

    The Conrad team knew the only way to achieve this ambitious SKU count and to take their offering for business customers to the next level was to launch a B2B marketplace. They went on to do just that in 2017, launching one of the first marketplaces of its kind for technical supplies in Germany.

  • Meeting the technical needs of today’s B2B buyer

    Today, over 2 million business customers in Germany are using the Conrad Sourcing Platform. Thanks to the capabilities of the Mirakl Marketplace Platform, Conrad has custom built its marketplace so that is responds to the specific needs of B2B buyers:

    • Strong payment facilities (pay on due date) with white label invoicing

    • Volume pricing to foster large purchases

    • B2B offer with large B2B sellers

    • Specific distribution channels targeting every type of customer, from small businesses to multi-national companies

  • Marketplace results

    Since launching its Mirakl-Powered Marketplace in 2017, Conrad has:

    • Added 470 sellers to the marketplace

    • Expanded into Austria (2021) and the Netherlands (2022), with further internationalization planned for the near future

    Through the marketplace, Conrad supplies more than 7 million product offers from leading brands and manufacturers, together with a range of services tailored to their customers’ needs. This constantly growing product range means Conrad is providing a true one-stop shopping experience to its business customers.

Background

Marketplace results

  • 7M+

    products offered on conrad.de

  • +470

    new sellers added to the marketplace

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Background

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