---
title: The Marketplace Strategy Blog | Tom McFadyen
description: Tom McFadyen founded McFadyen Digital 30+ years ago and has built a team of several hundred employees across North America, South America, and Asia.  During 20+ years of digital commerce focus Tom has overseen 200+ large-scale implementations which cumulatively generate tens of billions of dollars of annual revenue.  During 10+ years of focus on digital marketplaces he’s also overseen implementations which generate billions of dollars.  He is a frequent speaker at IRCE, NRF, Shop.Org, and other eCommerce events.  Tom also holds board & council positions at NRF, YPO, and the Oracle Commerce User Group.
---

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# Tom McFadyen

Tom McFadyen founded McFadyen Digital 30+ years ago and has built a team of several hundred employees across North America, South America, and Asia. During 20+ years of digital commerce focus Tom has overseen 200+ large-scale implementations which cumulatively generate tens of billions of dollars of annual revenue. During 10+ years of focus on digital marketplaces he’s also overseen implementations which generate billions of dollars. He is a frequent speaker at IRCE, NRF, Shop.Org, and other eCommerce events. Tom also holds board & council positions at NRF, YPO, and the Oracle Commerce User Group.

<https://blog.mirakl.com/the-platform-economics-of-marketplaces-win-over-the-ecommerce-model>

 By [Tom McFadyen](https://blog.mirakl.com/author/tom-mcfadyen) on February 11, 2021

##### [The Platform Economics of Marketplaces Win Over the eCommerce Model](https://blog.mirakl.com/the-platform-economics-of-marketplaces-win-over-the-ecommerce-model)

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