--- title: The Marketplace Strategy Blog | Luca Cassina description: Luca leads Mirakl’s Customer Success team for the EMEA region and has more than 20 years of experience in retail, ecommerce, and digital payments. Previously, he ran the Fashion Marketplace at Amazon Europe and held various senior leadership roles at PayPal, including serving as Managing Director Western Europe and as General Manager Northern, Central and Eastern Europe. Previously he was the Country Manager Switzerland at Schibsted Classified Media and the Founder and CEO at TalentManager.com. --- [![](https://blog.mirakl.com/hubfs/mirakl-logo-header.png)](http://www.mirakl.com/) - [Blog](https://blog.mirakl.com/) - [Contact Us](http://www.mirakl.com/contact) # What is the Difference Between Dropship and Marketplace? [Continue Reading](https://blog.mirakl.com/what-is-the-real-difference-between-dropship-and-marketplace) ### Topics - Select a Topic ** ![Picture of Luca Cassina](https://blog.mirakl.com/hubfs/0006_luca-300x300.jpg) # Luca Cassina Luca leads Mirakl’s Customer Success team for the EMEA region and has more than 20 years of experience in retail, ecommerce, and digital payments. Previously, he ran the Fashion Marketplace at Amazon Europe and held various senior leadership roles at PayPal, including serving as Managing Director Western Europe and as General Manager Northern, Central and Eastern Europe. Previously he was the Country Manager Switzerland at Schibsted Classified Media and the Founder and CEO at TalentManager.com. By [Luca Cassina](https://blog.mirakl.com/author/luca-cassina) on March 10, 2022 ##### [B&Q Launches New Home Improvement Marketplace](https://blog.mirakl.com/bq-launches-new-home-improvement-marketplace) By [Luca Cassina](https://blog.mirakl.com/author/luca-cassina) on November 10, 2021 ##### [How the Marketplace Model Can Limit the Impact of Supply Chain Disruption this Holiday Season](https://blog.mirakl.com/how-the-marketplace-model-can-limit-the-impact-of-supply-chain-disruption-this-holiday-season) By [Luca Cassina](https://blog.mirakl.com/author/luca-cassina) on October 13, 2021 ##### [Three Ways Businesses Are Achieving New Growth Objectives With Online Marketplaces](https://blog.mirakl.com/three-ways-businesses-are-achieving-new-growth-objectives-with-online-marketplaces) By [Luca Cassina](https://blog.mirakl.com/author/luca-cassina) on October 11, 2021 ##### [Industry Pioneer Stadium Launches Sports Marketplace](https://blog.mirakl.com/stadium-pioneers-in-swedish-ecommerce-market-with-launch-of-sports-marketplace) By [Luca Cassina](https://blog.mirakl.com/author/luca-cassina) on June 30, 2021 ##### [Achieving a Seamless Shopping Experience in Light of New EU VAT Regulations](https://blog.mirakl.com/achieving-a-seamless-shopping-experience-in-light-of-new-eu-vat-regulations) By [Luca Cassina](https://blog.mirakl.com/author/luca-cassina) on June 4, 2021 ##### [Addressing the Myth of Marketplace Cannibalization](https://blog.mirakl.com/addressing-the-myth-of-marketplace-cannibalization) By [Luca Cassina](https://blog.mirakl.com/author/luca-cassina) on April 19, 2021 ##### [Conforama's Services Marketplace: Innovating to Enrich the Customer Experience](https://blog.mirakl.com/conforamas-new-services-marketplace-innovating-to-enrich-the-customer-experience) - [** PREVIOUS](https://blog.mirakl.com/author/luca-cassina/page/0) - [NEXT **](https://blog.mirakl.com/author/luca-cassina/page/0) ### Subscribe to Our Blog: Stay up to date with the latest marketplace news. **The mandatory fields above are necessary for Mirakl, as data controller, to contact you. 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