I'm trying not to shop on Amazon and I freaking can't: JCPenney, adidas, DSW, and Dick's teardown

By Jess Iandiorio on November 30, 2017

As mentioned previously, many people at Mirakl have taken a pledge not to shop on Amazon for gifts this holiday season. Our goal is to support other retailers to help them stay in business while they fix their customer experience challenges. Yes, those retailers may have been slow to make the right investments, and aren’t moving quickly enough to fix things, but let’s literally buy them some time.

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Christian Lacroix Partners with Mirakl to Launch “Brand Platform”

By Adrien Nussenbaum on November 28, 2017

I’m very proud to showcase the launch of Christian Lacroix’s “Brand Platform” christian-lacroix.com built in collaboration with Mirakl.

The Christian Lacroix brand is iconic to me - I’m French, I love fashion, and the bold Christian Lacroix designs have always delighted me. And although I’m always proud when any of our clients launch their online marketplace with Mirakl, this presents a historic use of the marketplace model. The House of Christian Lacroix is now successfully selling directly to customers online: the universe of Christian Lacroix products is now available under on a single “Brand Platform.” This new online experience sells Christian Lacroix menswear, women’s accessories, and lifestyle collection on christian-lacroix.com.

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Why I will shop at Toys”R”Us this holiday (And not Amazon)

By Adrien Nussenbaum on November 21, 2017

 

One of the joys of parenthood is that it gives a great opportunity to rewatch movie classics. This weekend I decided to watch the movie BIG with my 7 and 9-year-old daughters. During the famous piano dance scene my daughters asked me, “Dad can we go to this store? It looks amazing!”

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Retail Predictions 2018: The Year of Experiences

By Laura Hare on November 14, 2017

As the industry moves into peak season, it feels rather like the calm before the storm. In an attempt to smooth out the extreme peaks which characterise UK Christmas season, many retailers are starting sales earlier than ever. Whilst there’s a lot of controversy about opting in or out of Black Friday, it has undoubtedly come to represent the catalyst for peak. 

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Holiday 2017 Alert: Amazon discounts 3rd party prices, Retail weeps

By Adrien Nussenbaum on November 6, 2017

 It’s important to start by clarifying that typically in the marketplace model, 3rd party sellers control their prices. The marketplace operator takes a commission on the sale, but doesn’t control the price.

However, today one of the largest Marketplace operators decided to wield their power and control 3rd party seller product prices. The Wall Street Journal covered Amazon’s decision to discount third party products ahead of the 2017 holiday season.

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Learning from the ghosts of Christmas past: Last minute tips for peak

By Laura Hare on November 3, 2017

I’ll never forget the three years I spent working in the Covent Garden branch of Accessorize at Christmas time. Between wading my way through colourful knitwear and wrapping close to 1 million Christmas gifts, I developed what I can only describe as a loathing for Christmas music and even the mere mention of festive cheer.

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