In a time when brick and mortar retailers are seeking new ways to attract new customers, and create loyalty among existing shoppers, the concept of a Marketplace has emerged as an ideal way to optimize a business’s cross-channel strategy.
By 2020, customer experience will overtake both price and product as a key brand differentiator, according to a recent Customers 2020 report.
Earlier this week, we blogged about the importance of Mirakl’s partner network as we announced our partnership with e-commerce service company Echidna. Now, we are excited to announce the next phase of Mirakl’s strategic partnership with SAP Hybris. This announcement centers on the availability of our SAP-certified extension for the SAP® Hybris® Commerce solution. The extension makes it even faster and easier to integrate the Mirakl Marketplace Platform™ with SAP Hybris Commerce by pre-configuring and automating a majority of the integration work. It gives our joint customers the opportunity to deploy a winning marketplace strategy within weeks.
Often, the thought of letting third-party sellers offer products alongside a retailer’s own is scary. But, that fear is only theoretical; in practice, retailers see compelling results of increased revenue, improved customer loyalty and retention, and increase in profitability. These are the results that the Marketplace model provides. Case in point: Darty. With 400 physical stores across Europe, Darty (part of Darty Group Plc) is the leading French retailer in consumer electronics and household electrical goods.
At Mirakl, our partner network is extremely important. Partners bring expertise in all sorts of e-commerce areas that are important to our customers. That is why we are excited to announce Mirakl’s partnership with Echidna, a leading cloud e-commerce agency. This partnership gives both B2B and B2C merchants access to e-commerce strategists, technologists and marketplace experts. The goal of the Echidna and Mirakl partnership is to deliver on the promise of the digital enterprise and innovation for the online merchant.