Seller recruitment can be challenging, but it is a critical element of a successful Marketplace. These sellers bring the depth assortment and long-tail products necessary to offer customers the best choices possible and ensuring they can find what they need. You’ll need enough sellers to ensure continuous product availability and breadth of choice.
At Mirakl, we have discovered three keys to success with a Marketplace ( where third-party partners sell alongside the online merchant):
- Offer a large array of product choice
- Provide a great buying experience
- Prioritize fair and competitive pricing
Although there are many benefits to opening a Marketplace for retailers, including a larger product assortment, reduced risk, increased revenue and improved customer experience, there is still a common misperception among omni-channel: the fear that eCommerce customers will be disappointed, for example, when they see a product online in the Marketplace, but are unable to find it in the store.
“To be, or not to be…” these words reflect the infamous struggle of Shakespeare’s Hamlet as he contemplates whether or not to continue living while waiting for Ophelia, the love of his life.
Your situation as a retailer may not be so strikingly dramatic as our friend Hamlet, but you may think you are faced with a decision nonetheless. Do you compete with Amazon? Or Not?