Will a Marketplace Cannibalize My Sales?

By Barry Murphy on September 29, 2016


We hear it all the time:

“Won’t creating a third-party Marketplace only take away from my existing online sales?”

The threat of cannibalization is a common fear among online retailers when they are considering a Marketplace offering. In the world of ecommerce, competition is just a click away and customers behave accordingly: they search, compare and then choose.
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What Systems do I Need to Fulfill my Cross-Channel Strategy?

By Mirakl Marketplace on September 28, 2016

4 questions for Mathieu Jourdain, head of e-commerce at Natalys

Since 1953, Natalys has provided for future and young parents from pregnancy to the third year of the child. The brand joined the Sergent Major group and launched its e-commerce website, Natalys.com, in 2009. The brand now embodies the example of a successful cross-channel strategy. From launching its marketplace to optimizing its product catalogue, Mathieu Jourdain, head of e-commerce at Natalys, shows us the keys that made this long-standing retailer a shining example of successful cross-channel retailer.

Topics: Interview
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Why You Must Allow Sellers to Compete With You in Your Online Marketplace

By Barry Murphy on September 23, 2016

Are you worried about your competition? Does the threat of rival sellers perhaps keep you and your team up at night?

To an extent, all competition is healthy in business. It fosters innovation, encourages vendors to better serve their customers, and gives power to the consumer to determine who ultimately earns their loyalty.

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Secrets of Amazon’s Winning Marketplace Strategy: The Virtuous Cycle

By Barry Murphy on September 21, 2016

It’s no secret that Amazon has built a highly successful – and highly profitable – online Marketplace. Third-party sales on this platform account for almost half of Amazon’s unit sales. Further proving the potential in this business model, many other high-profile Marketplaces have emerged in the past few years – Apple’s iTunes , Alibaba , and Farfetch , just to name a few.
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Meet With Mirakl at Shop.org: Retail's Digital Summit Event

By Barry Murphy on September 20, 2016

The Shop.org : Retail’s Digital Summit event in Dallas next week is a chance to connect with leaders in the e-commerce field and learn about the trends influencing online retail. Mirakl will be there, exhibiting at Booth #2054 . The keynote speakers and agenda make for an interesting week looking at things like virtual and augmented reality in retail, marrying content and community, and cross-border e-commerce. The show is also a great chance to learn more about how retailers like Best Buy Canada, Galeries Lafayette, and Auchan benefit from Mirakl’s Marketplace model.
Topics: Events
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Customer Loyalty: The #1 Reason to Build Your Online Marketplace

By Barry Murphy on September 15, 2016

Sure, there are many compelling reasons to build your online Marketplace. From expanding your product assortment, to reducing inventory risk, driving profitable expansion or monetizing new traffic, the positive effects of an online Marketplace are well understood by many businesses.

While these are important results of a Mirakl Marketplace strategy, there is a bigger, more critical, and more important business driver at play.
Topics: Marketplace
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What Your E-commerce Customers Really Want From You

By Barry Murphy on September 14, 2016

“It’s been said that there are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened.”
(Forbes - Brand and Marketing Trends for 2015)

Global consumer E-commerce sales are expected to reach 1.92 trillion dollars this year. In the US, e-commerce sales this year will top $350 billion for the first time. The impact of the Internet on the retail experience is no longer some hypothetical possibility - it’s real, and it’s causing many retailers to reevaluate their strategies.

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How a Marketplace Improves the Customer Experience

By Jess Iandiorio on September 12, 2016

Today’s highly-informed consumer wants a simple, convenient shopping experience whether in a brick-and-mortar store, online, via catalogue, TV shopping networks, or on mobile applications. 86% of online shoppers purchase in more than 2 channels, and 74% of US online shoppers shop across at least two different channels from the same retailer, according to PwC.

To meet the demands of these consumers, retailers must build a consistent shopping experience aligned to consumer expectations. The role of a marketplace is to unify many sellers under one umbrella, driving major gains in both revenue as well as improving the customer experience across channels. A strong marketplace strategy can increase customer loyalty and brand advocacy. Here’s how.
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