How a Retailer Grew Revenue and Profit Margins With its Own Online Marketplace

By Barry Murphy on January 3, 2017

On every retailer’s to-do list in 2017 is surely a series of technology initiatives meant to improve efficiency, maximize opportunity, and ultimately grow revenue.

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How To Ensure Superior Customer Experience With A Marketplace

By Barry Murphy on December 14, 2016

By 2020, customer experience will overtake both price and product as a key brand differentiator, according to a recent Customers 2020 report.  

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Mirakl CEO's Perspective On Evolution Of SAP Hybris Partnership

By Adrien Nussenbaum on December 9, 2016

Earlier this week, we blogged about the importance of Mirakl’s partner network as we announced our partnership with e-commerce service company Echidna. Now, we are excited to announce the next phase of Mirakl’s strategic partnership with SAP Hybris.  This announcement centers on the availability of our SAP-certified extension for the SAP® Hybris® Commerce solution.  The extension makes it even faster and easier to integrate the Mirakl Marketplace Platform™ with SAP Hybris Commerce by pre-configuring and automating a majority of the integration work. It gives our joint customers the opportunity to deploy a winning marketplace strategy within weeks.

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How The Marketplace Model Delivers The Results Online Merchants Crave

By Barry Murphy on December 7, 2016

Often, the thought of letting third-party sellers offer products alongside a retailer’s own is scary.  But, that fear is only theoretical; in practice, retailers see compelling results of increased revenue, improved customer loyalty and retention, and increase in profitability.  These are the results that the Marketplace model provides.  Case in point: Darty. With 400 physical stores across Europe, Darty (part of Darty Group Plc) is the leading French retailer in consumer electronics and household electrical goods.

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Mirakl & Echidna Partner To Deliver Marketplace Platform And Expertise

By Barry Murphy on December 6, 2016

At  Mirakl, our partner network is extremely important.  Partners bring expertise in all sorts of e-commerce areas that are important to our customers.  That is why we are excited to announce Mirakl’s partnership with Echidna, a leading cloud e-commerce agency.  This partnership gives both B2B and B2C merchants access to e-commerce strategists, technologists and marketplace experts. The goal of the Echidna and Mirakl partnership is to deliver on the promise of the digital enterprise and innovation for the online merchant.

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