The power of retail: Dick’s kicks out the big guns

By Jess Iandiorio on March 2, 2018

This week Dick’s Sporting Goods made many headlines by taking a moral stand: They will no longer sell assault style rifles in their stores, and have raised the age to buy a firearm to 21. While they didn’t sell the exact gun to the Parkland shooter, they did sell a shotgun to him in November of 2017.

Continue Reading

Christian Lacroix Partners with Mirakl to Launch “Brand Platform”

By Adrien Nussenbaum on November 28, 2017

I’m very proud to showcase the launch of Christian Lacroix’s “Brand Platform” christian-lacroix.com built in collaboration with Mirakl.

The Christian Lacroix brand is iconic to me - I’m French, I love fashion, and the bold Christian Lacroix designs have always delighted me. And although I’m always proud when any of our clients launch their online marketplace with Mirakl, this presents a historic use of the marketplace model. The House of Christian Lacroix is now successfully selling directly to customers online: the universe of Christian Lacroix products is now available under on a single “Brand Platform.” This new online experience sells Christian Lacroix menswear, women’s accessories, and lifestyle collection on christian-lacroix.com.

Continue Reading

Why I will shop at Toys”R”Us this holiday (And not Amazon)

By Adrien Nussenbaum on November 21, 2017

 

One of the joys of parenthood is that it gives a great opportunity to rewatch movie classics. This weekend I decided to watch the movie BIG with my 7 and 9-year-old daughters. During the famous piano dance scene my daughters asked me, “Dad can we go to this store? It looks amazing!”

Continue Reading