As detailed in a recent MarketWatch article, retailers Macy’s and Kohls are struggle to catch up to what journalist Tonya Garcia calls “the Amazon effect,” as evidenced by their weak holiday sales at the end of 2016. What’s more, both Macy’s and Sears recently announced more store closings in 2017.
On every retailer’s to-do list in 2017 is surely a series of technology initiatives meant to improve efficiency, maximize opportunity, and ultimately grow revenue.
By 2020, customer experience will overtake both price and product as a key brand differentiator, according to a recent Customers 2020 report.
Often, the thought of letting third-party sellers offer products alongside a retailer’s own is scary. But, that fear is only theoretical; in practice, retailers see compelling results of increased revenue, improved customer loyalty and retention, and increase in profitability. These are the results that the Marketplace model provides. Case in point: Darty. With 400 physical stores across Europe, Darty (part of Darty Group Plc) is the leading French retailer in consumer electronics and household electrical goods.
At Mirakl, our partner network is extremely important. Partners bring expertise in all sorts of e-commerce areas that are important to our customers. That is why we are excited to announce Mirakl’s partnership with Echidna, a leading cloud e-commerce agency. This partnership gives both B2B and B2C merchants access to e-commerce strategists, technologists and marketplace experts. The goal of the Echidna and Mirakl partnership is to deliver on the promise of the digital enterprise and innovation for the online merchant.