Five Reasons B2B Companies Should Launch Online Marketplaces

By Barry Murphy on February 8, 2017

Global B2B eCommerce sales are projected to reach $7 Trillion by 2020, according to Frost & Sullivan.

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Consumer Confidence Crisis: Why is Birchbox Out of Stock?

By Jess Iandiorio on February 1, 2017

I’m an 8.5 month pregnant lady. It’s fair to say I’m in perma-crisis-mode. When I received a wonderful gift of a 3-month subscription to Birchbox from my sister-in-law, I was thrilled. To have something show up monthly that gives me beauty products that make me feel better about myself, as I cross over 30 lbs weight gain, is really a blessing.

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Drive Surprisingly Significant Sales Increases With Marketplace Promotions

By Barry Murphy on January 24, 2017

Running online promotions can be a powerful way to boost sales.  Having a Marketplace where 3rd party sellers can offer promotions to your customers will increase sales even further. Not only are online sales sensitive to pricing, but a Marketplace is unburdened by the constraints of retail. Without worrying about inventory stock, or the pressure of profitability, you can run Marketplace deals, sales, and marketing campaigns that drive real impact - surprisingly significant impat. The first time a Mirakl customer in the fashion space applied promotions on Marketplace products using the strategies outlined below, they realized a 272% growth in month over month sales revenue.

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The Role Price Plays In Marketplace Success

By Barry Murphy on January 17, 2017

What would encourage one of your customers to switch brands?

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Launching a Marketplace Makes Sense For Both Omni-Channel and Pure-Play Businesses

By Barry Murphy on December 15, 2016

In a time when brick and mortar retailers are seeking new ways to attract new customers, and create loyalty among existing shoppers, the concept of a Marketplace has emerged as an ideal way to optimize a business’s cross-channel strategy.

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