3 Reasons Why Bigger is Better (....when it comes to your product assortment!)

By Laura Hare on February 8, 2018

With Valentine’s fever rife in the air - we’ve got to thinking about how retailers can take inspiration from the dating game and apply it to their product strategy. With the growth and astounding success of retail behemoths like Amazon and Alibaba it can be tempting to fear that the key to weathering the current retail storm is to offer more and more products. But this is a Sisyphean task. Our advice is to focus on what you’re good at, and only bring in third party products that complement your approach! Here are three Valentine’s inspirations to apply to your product strategy this year:

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Marketplaces rise up in the battle for customer attention

By Tim Bosch on February 1, 2018

Originally featured on Salmon.com

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What makes a great customer experience and why?

By Laura Hare on January 24, 2018

 

I’ll start by saying that as a Londoner I’m predisposed to be a little bit grumpy (an inevitability for anyone faced with the Central Line at rush hour) - Like many others, my expectations for shopping online have rocketed in the past few years and at least once a month I can be seen having a rant on Twitter about a disappointing experience. We all know what makes for a frustrating customer experience - getting to the last page of the checkout before being informed that item is out of stock, being charged £8 for a next day delivery or finding out that dress you bought last week is now less than half price in the sale.

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4 Things We Learnt about UK Christmas Trading

By Laura Hare on January 11, 2018

 

As we say goodbye to - what was by all accounts - a turbulent year for the UK retail landscape (not to mention political), we’re taking a moment to look at the top stories to emerge from Christmas Peak 2017, and what they can tell us about the year ahead.

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I'm trying not to shop on Amazon and I freaking can't: JCPenney, adidas, DSW, and Dick's teardown

By Jess Iandiorio on November 30, 2017

As mentioned previously, many people at Mirakl have taken a pledge not to shop on Amazon for gifts this holiday season. Our goal is to support other retailers to help them stay in business while they fix their customer experience challenges. Yes, those retailers may have been slow to make the right investments, and aren’t moving quickly enough to fix things, but let’s literally buy them some time.

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