Why retailers should consider launching their own marketplaces

Did you know that 45% of Amazon’s business is now conducted via Amazon Marketplace? Retail giants — including Walmart, Sears and Best Buy — are also launching their own online marketplaces. The wave is coming!

Online marketplaces are everywhere, and retailers should consider not just selling on established marketplaces, but creating their own. By opening up their websites for select sellers to list products on, retailers can increase the volume and breadth of products, keep shoppers on their website and open up a significant and lucrative new e-commerce channel.

Can any retailer really afford to ignore the potential of launching an online marketplace?

Discover the analysis of Adrien Nussenbaum, one of the world's biggest marketplace & retail expert, on Channel Advisor blog.

Retailers, don't miss the marketplace opportunity - by Adrien Nussenbaum on Channel Advisor Blog

Topics : Marketplaces

Lison Laissus

Written by Lison Laissus

Customer Marketing Manager

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