Originally featured on Salmon.com
I’ll start by saying that as a Londoner I’m predisposed to be a little bit grumpy (an inevitability for anyone faced with the Central Line at rush hour) - Like many others, my expectations for shopping online have rocketed in the past few years and at least once a month I can be seen having a rant on Twitter about a disappointing experience. We all know what makes for a frustrating customer experience - getting to the last page of the checkout before being informed that item is out of stock, being charged £8 for a next day delivery or finding out that dress you bought last week is now less than half price in the sale.
As we say goodbye to - what was by all accounts - a turbulent year for the UK retail landscape (not to mention political), we’re taking a moment to look at the top stories to emerge from Christmas Peak 2017, and what they can tell us about the year ahead.
As mentioned previously, many people at Mirakl have taken a pledge not to shop on Amazon for gifts this holiday season. Our goal is to support other retailers to help them stay in business while they fix their customer experience challenges. Yes, those retailers may have been slow to make the right investments, and aren’t moving quickly enough to fix things, but let’s literally buy them some time.
I’m very proud to showcase the launch of Christian Lacroix’s “Brand Platform” christian-lacroix.com built in collaboration with Mirakl.
The Christian Lacroix brand is iconic to me - I’m French, I love fashion, and the bold Christian Lacroix designs have always delighted me. And although I’m always proud when any of our clients launch their online marketplace with Mirakl, this presents a historic use of the marketplace model. The House of Christian Lacroix is now successfully selling directly to customers online: the universe of Christian Lacroix products is now available under on a single “Brand Platform.” This new online experience sells Christian Lacroix menswear, women’s accessories, and lifestyle collection on christian-lacroix.com.