Mirakl CEO's Perspective On Evolution Of SAP Hybris Partnership

December 9, 2016

Earlier this week, we blogged about the importance of Mirakl’s partner network as we announced our partnership with e-commerce service company Echidna. Now, we are excited to announce the next phase of Mirakl’s strategic partnership with SAP Hybris.  This announcement centers on the availability of our SAP-certified extension for the SAP® Hybris® Commerce solution.  The extension makes it even faster and easier to integrate the Mirakl Marketplace Platform™ with SAP Hybris Commerce by pre-configuring and automating a majority of the integration work. It gives our joint customers the opportunity to deploy a winning marketplace strategy within weeks.

The online marketplace model, pioneered by Amazon.com, eBay and Alibaba, has taken both B2C and B2B e-commerce by storm thanks its efficiency.  According to a study conducted by Forrester Consulting, commissioned by Mirakl, 89% of global consumers agree that Marketplaces offer convenience and choice and over 90% said they would shop with same marketplace again when purchasing a similar product. Customers such as Outiz, a major brand of Saint-Gobain Retail Building France, and Galeries Lafayette, rely on SAP Hybris Commerce and Mirakl to offer their B2C and B2B customers the benefits of a Marketplace: breadth of inventory, competitive prices and great service.

At Mirakl, our goal is to provide a platform for our customers to grow profitably.  To do that, they need to spend as much time as possible on the business of launching a Marketplace rather than technology integration.  With the Mirakl extension for SAP® Hybris® Commerce, an online Marketplace can be operational within a matter of weeks, giving customers the agility necessary to compete in today’s digital world.  This faster time to market means realizing the benefits of a Marketplace sooner:

  • Increased offers, sales, and revenue.
  • Increased website visitors thanks to improvements in SEO.
  • Improved profit margins.
  • Enhanced customer experience

The beauty and efficiency of the model means that any kind of online merchant can benefit from a Marketplace:

  • Helps retailers drive more traffic and sales with more SKUs at a higher margin, without inventory investment.
  • Helps B2B distributors rapidly introduce new products and subsidiaries into their B2B ecommerce catalog, while reducing long tail inventory costs.
  • Helps B2B manufacturers increase sales through distribution partners while improving the brand experience for customers.

You can get more information on the extension at the SAP Hybris Extend Marketplace, or if you would like to contact us directly, you can reach out to our Alliances team.

Adrien Nussenbaum

Written by Adrien Nussenbaum

Mr. Adrien Nussenbaum co-founded SAS Mirakl in 2011 and serves as its US CEO. He has over 15 years of experience in business development and entrepreneurship with a strong emphasis on technology and retail. Prior to MIRAKL, Mr. Nussenbaum served as a Co-Head of FNAC.COM’s Marketplace Business Unit, focused on developing the seller program and content syndication deals to increase the product offering. He co-founded the marketplace SplitGames, growing the business successfully and leading to its acquisition by FNAC in 2008. Previously, Mr. Nussenbaum served as a Manager of Deloitte’s restructuring team where he advised many retailers in their turnaround process. He started his career as an Investment Banker with PARIBAS in Hong-Kong. He also worked for Lehman Brothers and L'Oreal. Mr. Nussenbaum holds an MBA from HEC School of Management in Paris and a Joint Degree from NYU Stern School of Business.