Laura Hare

UK Marketing Lead, Mirakl

Recent Posts

3 Reasons Why Bigger is Better (....when it comes to your product assortment!)

By Laura Hare on February 8, 2018

With Valentine’s fever rife in the air - we’ve got to thinking about how retailers can take inspiration from the dating game and apply it to their product strategy. With the growth and astounding success of retail behemoths like Amazon and Alibaba it can be tempting to fear that the key to weathering the current retail storm is to offer more and more products. But this is a Sisyphean task. Our advice is to focus on what you’re good at, and only bring in third party products that complement your approach! Here are three Valentine’s inspirations to apply to your product strategy this year:

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What makes a great customer experience and why?

By Laura Hare on January 24, 2018

 

I’ll start by saying that as a Londoner I’m predisposed to be a little bit grumpy (an inevitability for anyone faced with the Central Line at rush hour) - Like many others, my expectations for shopping online have rocketed in the past few years and at least once a month I can be seen having a rant on Twitter about a disappointing experience. We all know what makes for a frustrating customer experience - getting to the last page of the checkout before being informed that item is out of stock, being charged £8 for a next day delivery or finding out that dress you bought last week is now less than half price in the sale.

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4 Things We Learnt about UK Christmas Trading

By Laura Hare on January 11, 2018

 

As we say goodbye to - what was by all accounts - a turbulent year for the UK retail landscape (not to mention political), we’re taking a moment to look at the top stories to emerge from Christmas Peak 2017, and what they can tell us about the year ahead.

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Retail Predictions 2018: The Year of Experiences

By Laura Hare on November 14, 2017

As the industry moves into peak season, it feels rather like the calm before the storm. In an attempt to smooth out the extreme peaks which characterise UK Christmas season, many retailers are starting sales earlier than ever. Whilst there’s a lot of controversy about opting in or out of Black Friday, it has undoubtedly come to represent the catalyst for peak. 

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Learning from the ghosts of Christmas past: Last minute tips for peak

By Laura Hare on November 3, 2017

I’ll never forget the three years I spent working in the Covent Garden branch of Accessorize at Christmas time. Between wading my way through colourful knitwear and wrapping close to 1 million Christmas gifts, I developed what I can only describe as a loathing for Christmas music and even the mere mention of festive cheer.

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