Jess Iandiorio

Jess joins the Mirakl team as the SVP, Marketing after 13+ years in sales & marketing in the Boston tech ecosystem. Prior to Mirakl, Jess helped Acquia grow from $30M to $100M+ by building the digital experience market and Acquia's position in it. Jess was also previously in product marketing at Endeca, a commerce site search vendor sold to Oracle in 2011 for $1B+. Early in her career, Jess spent 5 years at Forrester Research focused on researching enterprise software.

Recent Posts

Can (Walmart + Google) Take on Amazon?

By Jess Iandiorio on September 6, 2017

 One thing is clear: Doug McMillan is not waving the white flag. If anyone embodies the spirit of fighting back against Amazon, it’s Walmart’s CEO. In the March-April 2017 issue of Harvard Business Review, Doug opened up about his near and long-term strategy for Walmart.

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Gartner Adds Marketplace Operation Applications in Hype Cycle for Digital Commerce, 2017

By Jess Iandiorio on August 14, 2017

 

Gartner recently released the Hype Cycle For Digital Commerce, 2017* and several new categories have been added, including Marketplace Operation Applications.

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Airbnb Experiences Take Center Stage As Services Marketplaces Boom

By Jess Iandiorio on June 6, 2017

If you’re looking to book accommodations on Airbnb, you’ll notice something a little different this week. Airbnb experiences are taking center stage with “above the fold” placement on Airbnb.com. Ever the innovators, Airbnb’s leadership team was not satisfied to solely disrupt the travel accommodation industry, they have a lot more of the $7.2 trillion dollar travel & tourism industry to conquer.

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How Amazon is Dismantling Retail: Cliffs Notes

By Jess Iandiorio on April 20, 2017

 

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Consumer Confidence Crisis: Why is Birchbox Out of Stock?

By Jess Iandiorio on February 1, 2017

I’m an 8.5 month pregnant lady. It’s fair to say I’m in perma-crisis-mode. When I received a wonderful gift of a 3-month subscription to Birchbox from my sister-in-law, I was thrilled. To have something show up monthly that gives me beauty products that make me feel better about myself, as I cross over 30 lbs weight gain, is really a blessing.

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