Retail Predictions 2018: The Year of Experiences

By Laura Hare on November 14, 2017

As the industry moves into peak season, it feels rather like the calm before the storm. In an attempt to smooth out the extreme peaks which characterise UK Christmas season, many retailers are starting sales earlier than ever. Whilst there’s a lot of controversy about opting in or out of Black Friday, it has undoubtedly come to represent the catalyst for peak. 

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Holiday 2017 Alert: Amazon discounts 3rd party prices, Retail weeps

By Adrien Nussenbaum on November 6, 2017

 It’s important to start by clarifying that typically in the marketplace model, 3rd party sellers control their prices. The marketplace operator takes a commission on the sale, but doesn’t control the price.

However, today one of the largest Marketplace operators decided to wield their power and control 3rd party seller product prices. The Wall Street Journal covered Amazon’s decision to discount third party products ahead of the 2017 holiday season.

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Learning from the ghosts of Christmas past: Last minute tips for peak

By Laura Hare on November 3, 2017

I’ll never forget the three years I spent working in the Covent Garden branch of Accessorize at Christmas time. Between wading my way through colourful knitwear and wrapping close to 1 million Christmas gifts, I developed what I can only describe as a loathing for Christmas music and even the mere mention of festive cheer.

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Shoptalk Europe Recap: Making the Most of the Marketplaces of the Future

By Laura Hare on October 17, 2017

 

Since its launch in Las Vegas in 2016, Shoptalk has quickly established itself as a must-attend event in the retail calendar. Ever since the announcement that one of our most loved conferences in the US would be making its European debut in Copenhagen, we’ve been excited to witness the industry come together to celebrate a fantastic year for retail in Europe.

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Nordstrom (Almost) Reinvents Itself

By Adrien Nussenbaum on September 14, 2017

 

In March I published a piece titled, “Reimagining Retail: Nordstrom” in Chain Store Age. The point was to take a traditional retailer, showcase the clear need for change, and suggest a path forward. The first thing I suggested is that Nordstrom open the door to new business models.

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Part Two: Using a PIM to manage a successful Multi-vendor Marketplace

By Frédéric de Gombert, Akeneo on September 8, 2017

 

When using a PIM with your multi-vendor marketplace, quality standards can be embedded and automatically enforced, the performance of your vendors can be easily tracked, and non-performing vendors can be easily corrected or terminated.

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Can (Walmart + Google) Take on Amazon?

By Jess Iandiorio on September 6, 2017

 One thing is clear: Doug McMillan is not waving the white flag. If anyone embodies the spirit of fighting back against Amazon, it’s Walmart’s CEO. In the March-April 2017 issue of Harvard Business Review, Doug opened up about his near and long-term strategy for Walmart.

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Multi-vendor marketplace: Is it right for you?

By Frédéric de Gombert, Akeneo on September 5, 2017

 

Amazon and Alibaba have created massive marketplaces where buyers can purchase virtually anything they want from any location. To compete, many companies are looking to expand their product assortment and geographic reach by incorporating multi-vendor marketplaces into their existing eCommerce stores. There are risks to this strategy but most experts think the potential benefits outweigh them. For an in-depth look at both the pluses and minuses of a multi-vendor marketplace strategy, read on… 

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Gartner Adds Marketplace Operation Applications in Hype Cycle for Digital Commerce, 2017

By Jess Iandiorio on August 14, 2017

 

Gartner recently released the Hype Cycle For Digital Commerce, 2017* and several new categories have been added, including Marketplace Operation Applications.

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The On-Demand Economy Is Booming. Will Online Marketplaces Take Over?

By Mirakl Marketplace on June 30, 2017

 

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The Dark Side of Amazon Prime Day: Marketplace Sellers Take a Back Seat

By Adrien Nussenbaum on June 29, 2017

Amazon's eCommerce growth and profit margin is largely driven by the company’s marketplace strategy. More than 50% of the units ordered in Amazon’s retail business are from its third-party marketplace sellers. Those sales are virtually pure profit for sellers as Amazon does not stock the product, fulfill it (unless the seller pays for Fulfillment by Amazon or FBA) or service it. Rather, Amazon simply takes a commission in exchange for connecting buyer and seller. That being said, we can assume  that the lion's share of Amazon's innovation dollars are funded by marketplace sales and Amazon Web Services (AWS), the company’s Infrastructure-as-a-Service (IaaS) business-- not its own retail business.

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Amazon is Coming for You!

By Barry Murphy on June 27, 2017

With the news that Amazon will acquire Wholefoods for $13.7 billion, industry pundits are weighing in on why the eCommerce giant would buy a chain of grocery stores. The theories are wide ranging:

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What is the Real Difference Between Dropship and Marketplace?

By Barry Murphy on June 13, 2017

At Mirakl, we get asked all the time: “what is the difference between dropship and marketplace?” Because the terms are often used interchangeably, there is an incredible amount of confusion about the important distinctions between dropship and marketplace. This post will clear up that confusion, succinctly outline the differences between the two models, and show how the models work together and why every retailer needs a marketplace (whether utilizing dropshipping or not).

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Airbnb Experiences Take Center Stage As Services Marketplaces Boom

By Jess Iandiorio on June 6, 2017

If you’re looking to book accommodations on Airbnb, you’ll notice something a little different this week. Airbnb experiences are taking center stage with “above the fold” placement on Airbnb.com. Ever the innovators, Airbnb’s leadership team was not satisfied to solely disrupt the travel accommodation industry, they have a lot more of the $7.2 trillion dollar travel & tourism industry to conquer.

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The Marketplace Summit by Mirakl 2017

By Adrien Nussenbaum on May 3, 2017

 

Topics: Mirakl
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Find Mirakl At B2B Online In May – See Why Launching A Marketplace Makes Sense For All Kinds of B2B Companies

By Barry Murphy on April 21, 2017

Mirakl is proud to be sponsoring B2B Online because we firmly believe that every B2B company can benefit from a marketplace. Whether you are a manufacturer wanting to convert site visitors without upsetting your channel, or a distributor needing long-tail assortment and 100% inventory visibility across both internal divisions and external suppliers, a marketplace is the right solution for you. Come check out Mirakl at booth #304!

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How Amazon is Dismantling Retail: Cliffs Notes

By Jess Iandiorio on April 20, 2017

 

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The Marketplace Summit By Mirakl: Last Chance To Register

By Barry Murphy on April 12, 2017

Earlier this month, a colleague asked me what I was most excited about regarding the upcoming Marketplace Summit by Mirakl. I have been heads-down on planning and coordinating that it seems I hadn’t had a chance to really step back and look at the event as a whole and take in all of the topics that will be hit on. Viewing the full agenda makes me realize just how ambitious this event is. Not only will we examine the strategic nature of the marketplace model and how it powers some of the world’s most successful platform businesses, but we will also highlight the operational benefits that Mirakl customers gain from their marketplaces. The summit is a chance to learn not only why businesses should launch marketplaces, but how they should do it. This event is a “must-attend” show because, as one of our expert panelists – Marc Vicente of Cdiscount – said, “marketplace is not some trendy, fancy project – it is the next generation of eCommerce.”

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Do Not Miss The Marketplace Summit by Mirakl

By David Staunton on March 29, 2017

With less than one month to go until the Marketplace Summit by Mirakl, it’s fast approaching and we have lots of exciting content and speakers to share.  The Summit is the largest global gathering of marketplace executives in the world.  Sharing strategy, best-practice, industry leadership and customer testimonials, it promises to be a place to learn and share all things marketplace! The timing couldn’t be better, with Gartner having named Marketplace Management as one of the hot eCommerce topics of 2017.

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Why Services Will Change The World

By David Staunton on March 22, 2017

This week has been a very busy week at Mirakl Towers, not just because we have launched a new services product but because we have made a big step in growing ourselves as a platform business.  Let’s take some time to consider this.  

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Ten Best Practices To Effectively Launch And Manage A Marketplace

By Barry Murphy on March 9, 2017

In January of this year, Gartner called out marketplace management as one of the hot topics in digital commerce for 2017. Marketplaces are a foundational element of any eCommerce strategy, underpinning and optimizing other projects such as omni-channel and personalization. Too often, though, retailers look at marketplace management as just another project, which is unfortunate when you consider the success other retailers have had with marketplaces:

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B2B Organizations: Go Digital By Learning From Amazon Business

By Barry Murphy on February 27, 2017

Let’s face it: Amazon Business is crushing it.  Whether it be doing over $1 Billion in revenue in its first year of operation, or winning a $5.5 Billion public sector contract, Amazon is setting the standard for B2B procurement in the same way it did for B2C procurement.

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B2B Companies: Use Your Own Online Marketplace To Improve Agility

By Barry Murphy on February 14, 2017

Manufacturers contributed $2.17 trillion to the U.S. economy in 2015, according to the National Association of Manufacturers. With consistent growth, this sector is heralded as a major source of jobs, and economic development. But, many manufacturing firms and B2B distributors are faced with changes in the very fabric of how they do business - the way in which customers buy.

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Gartner Identifies Marketplace Management As A Hot Digital Commerce Trend In 2017

By Barry Murphy on February 9, 2017

Gartner recently released the report What’s Hot in Digital Commerce in 2017* and it outlines many things merchants are doing to offer better customer experiences.  Gartner analysts talk to a huge number of brands, manufacturers, retailers, distributors, wholesalers, and eCommerce professionals and have finger on the pulse of what kinds of projects are taking priority in digital commerce.

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Five Reasons B2B Companies Should Launch Online Marketplaces

By Barry Murphy on February 8, 2017

Global B2B eCommerce sales are projected to reach $7 Trillion by 2020, according to Frost & Sullivan.

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Consumer Confidence Crisis: Why is Birchbox Out of Stock?

By Jess Iandiorio on February 1, 2017

I’m an 8.5 month pregnant lady. It’s fair to say I’m in perma-crisis-mode. When I received a wonderful gift of a 3-month subscription to Birchbox from my sister-in-law, I was thrilled. To have something show up monthly that gives me beauty products that make me feel better about myself, as I cross over 30 lbs weight gain, is really a blessing.

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Drive Surprisingly Significant Sales Increases With Marketplace Promotions

By Barry Murphy on January 24, 2017

Running online promotions can be a powerful way to boost sales.  Having a Marketplace where 3rd party sellers can offer promotions to your customers will increase sales even further. Not only are online sales sensitive to pricing, but a Marketplace is unburdened by the constraints of retail. Without worrying about inventory stock, or the pressure of profitability, you can run Marketplace deals, sales, and marketing campaigns that drive real impact - surprisingly significant impat. The first time a Mirakl customer in the fashion space applied promotions on Marketplace products using the strategies outlined below, they realized a 272% growth in month over month sales revenue.

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The Role Price Plays In Marketplace Success

By Barry Murphy on January 17, 2017

What would encourage one of your customers to switch brands?

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Macy’s, Kohls, and Sears: Can They Battle "The Amazon Effect?"

By Adrien Nussenbaum on January 11, 2017

As detailed in a recent MarketWatch article, retailers Macy’s and Kohls are struggle to catch up to what journalist Tonya Garcia calls “the Amazon effect,” as evidenced by their weak holiday sales at the end of 2016. What’s more, both Macy’s and Sears recently announced more store closings in 2017.

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How a Retailer Grew Revenue and Profit Margins With its Own Online Marketplace

By Barry Murphy on January 3, 2017

On every retailer’s to-do list in 2017 is surely a series of technology initiatives meant to improve efficiency, maximize opportunity, and ultimately grow revenue.

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Launching a Marketplace Makes Sense For Both Omni-Channel and Pure-Play Businesses

By Barry Murphy on December 15, 2016

In a time when brick and mortar retailers are seeking new ways to attract new customers, and create loyalty among existing shoppers, the concept of a Marketplace has emerged as an ideal way to optimize a business’s cross-channel strategy.

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How To Ensure Superior Customer Experience With A Marketplace

By Barry Murphy on December 14, 2016

By 2020, customer experience will overtake both price and product as a key brand differentiator, according to a recent Customers 2020 report.  

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Mirakl CEO's Perspective On Evolution Of SAP Hybris Partnership

By Adrien Nussenbaum on December 9, 2016

Earlier this week, we blogged about the importance of Mirakl’s partner network as we announced our partnership with e-commerce service company Echidna. Now, we are excited to announce the next phase of Mirakl’s strategic partnership with SAP Hybris.  This announcement centers on the availability of our SAP-certified extension for the SAP® Hybris® Commerce solution.  The extension makes it even faster and easier to integrate the Mirakl Marketplace Platform™ with SAP Hybris Commerce by pre-configuring and automating a majority of the integration work. It gives our joint customers the opportunity to deploy a winning marketplace strategy within weeks.

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How The Marketplace Model Delivers The Results Online Merchants Crave

By Barry Murphy on December 7, 2016

Often, the thought of letting third-party sellers offer products alongside a retailer’s own is scary.  But, that fear is only theoretical; in practice, retailers see compelling results of increased revenue, improved customer loyalty and retention, and increase in profitability.  These are the results that the Marketplace model provides.  Case in point: Darty. With 400 physical stores across Europe, Darty (part of Darty Group Plc) is the leading French retailer in consumer electronics and household electrical goods.

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Mirakl & Echidna Partner To Deliver Marketplace Platform And Expertise

By Barry Murphy on December 6, 2016

At  Mirakl, our partner network is extremely important.  Partners bring expertise in all sorts of e-commerce areas that are important to our customers.  That is why we are excited to announce Mirakl’s partnership with Echidna, a leading cloud e-commerce agency.  This partnership gives both B2B and B2C merchants access to e-commerce strategists, technologists and marketplace experts. The goal of the Echidna and Mirakl partnership is to deliver on the promise of the digital enterprise and innovation for the online merchant.

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Three Things to Do to Preserve Your Brand with Marketplace Sellers

By Barry Murphy on November 17, 2016

 

The success of your Marketplace relies on your ability to not only proactively recruit a large number of sellers, but also maintain the quality of these partners. After all, they are an extension of your company’s brand and stewards of your organization’s promise to customers.

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Three Lessons Learned from a Failed Marketplace

By Barry Murphy on November 10, 2016


 

“Failure is success, if we learn from it!” - Malcolm Forbes


Learning from our mistakes is a surefire way to avoid making them in the future. When it comes to the world of online Marketplaces, there have been many examples of success. Just look at what Amazon has been able to create alongside Apple’s iTunes, Alibaba, Wayfair, or Jet.com (aquired this summer by Walmart for $3 billion).

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Why you Need Seller Ratings in Your Online Marketplace

By Barry Murphy on November 8, 2016

 

The truth is, not all sellers make the cut. Some simply don’t have what it takes to perform well on Marketplaces. They either lack the internal structure or, in some cases, the willingness, to succeed.
Before you commit resources to training and onboarding, be sure to qualify the readiness of the seller. You should also leverage a rating system on your Marketplace.

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How to Make your Marketplace Sellers Successful: Onboarding and Development

By Barry Murphy on November 3, 2016



Your sellers are a critical component of the virtuous cycle of your Marketplace. Without them, your product inventory remains limited, and your ability to grow is stagnated.

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How Halfords Drove Growth with a Marketplace and the Right Categories

By Barry Murphy on November 1, 2016

 

To maximize sales, one tactic with your Marketplace is to focus on the core categories of your business, those that drive traffic and customer loyalty already. 

This strategic approach to categories has three benefits:

  1. It will provide existing customers with a much larger range of products
  2. It will increase your buyers’ chances of finding exactly what they are looking for
  3. It will also generate sales quickly as awareness is already strong for your brand within your category.
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Understand The Four Types of Marketplace Sellers

By Barry Murphy on October 27, 2016

There are different types of seller profiles to consider when recruiting for your Marketplace. Sellers can range from very small local businesses to large international companies. It is critical to diligently qualify all sellers, no matter their profile, to size their business potential on your Marketplace, gauge their quality of service, and prioritize them accordingly.
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Four Ways to Find New Sellers for your Marketplace

By Barry Murphy on October 25, 2016

As you begin your Marketplace strategy, finding sellers is a crucial component of the process. Having enough sellers in place ensures a robust and varied product catalog, and you’ll need enough sellers to ensure continuous product availability and breadth of choice. But, don’t forget quality. Choosing the right sellers ensures your Marketplace customer experience is top-notch.
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Recruiting Sellers to your Marketplace

By Barry Murphy on October 20, 2016

As we’ve discussed, a large product catalog is at the very core of a successful Marketplace, which means you’ll need a large supply of sellers to capitalize on this model.

Seller recruitment can be challenging, but it is a critical element of a successful Marketplace. These sellers bring the depth assortment and long-tail products necessary to offer customers the best choices possible and ensuring they can find what they need. You’ll need enough sellers to ensure continuous product availability and breadth of choice.
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The Importance of a Large Product Catalog in your Marketplace

By Barry Murphy on October 18, 2016


At Mirakl, we have discovered three keys to success with a Marketplace ( where third-party partners sell alongside the online merchant):
  1. Offer a large array of product choice
  2. Provide a great buying experience
  3. Prioritize fair and competitive pricing
In this post, we’ll uncover why your product catalog - and its size - matters.
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Another Marketplace Myth: In-Store Customers Will Be Disappointed

By Barry Murphy on October 13, 2016


Although there are many benefits to opening a Marketplace for retailers, including a larger product assortment, reduced risk, increased revenue and improved customer experience, there is still a common misperception among omni-channel: the fear that eCommerce customers will be disappointed, for example, when they see a product online in the Marketplace, but are unable to find it in the store.
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To Compete with Amazon or Not? That is the Wrong Question.

By Barry Murphy on October 11, 2016


“To be, or not to be…” these words reflect the infamous struggle of Shakespeare’s Hamlet as he contemplates whether or not to continue living while waiting for Ophelia, the love of his life.

Your situation as a retailer may not be so strikingly dramatic as our friend Hamlet, but you may think you are faced with a decision nonetheless. Do you compete with Amazon? Or Not?

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Can One Bad Apple Spoil Your Marketplace?

By Barry Murphy on October 6, 2016

One of the most common misconceptions about creating a third-party Marketplace is the fear that the catalog and/or quality of service will suffer as a result of this new business model. Because Marketplace products are supplied, and serviced, by third parties, there is a tendency to worry about the goods they provide and the quality of service they deliver to customers. 
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Will a Marketplace Cannibalize My Sales?

By Barry Murphy on September 29, 2016


We hear it all the time:

“Won’t creating a third-party Marketplace only take away from my existing online sales?”

The threat of cannibalization is a common fear among online retailers when they are considering a Marketplace offering. In the world of ecommerce, competition is just a click away and customers behave accordingly: they search, compare and then choose.
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What Systems do I Need to Fulfill my Cross-Channel Strategy?

By Mirakl Marketplace on September 28, 2016

4 questions for Mathieu Jourdain, head of e-commerce at Natalys

Since 1953, Natalys has provided for future and young parents from pregnancy to the third year of the child. The brand joined the Sergent Major group and launched its e-commerce website, Natalys.com, in 2009. The brand now embodies the example of a successful cross-channel strategy. From launching its marketplace to optimizing its product catalogue, Mathieu Jourdain, head of e-commerce at Natalys, shows us the keys that made this long-standing retailer a shining example of successful cross-channel retailer.

Topics: Interview
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Why You Must Allow Sellers to Compete With You in Your Online Marketplace

By Barry Murphy on September 23, 2016

Are you worried about your competition? Does the threat of rival sellers perhaps keep you and your team up at night?

To an extent, all competition is healthy in business. It fosters innovation, encourages vendors to better serve their customers, and gives power to the consumer to determine who ultimately earns their loyalty.

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Secrets of Amazon’s Winning Marketplace Strategy: The Virtuous Cycle

By Barry Murphy on September 21, 2016

It’s no secret that Amazon has built a highly successful – and highly profitable – online Marketplace. Third-party sales on this platform account for almost half of Amazon’s unit sales. Further proving the potential in this business model, many other high-profile Marketplaces have emerged in the past few years – Apple’s iTunes , Alibaba , and Farfetch , just to name a few.
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Meet With Mirakl at Shop.org: Retail's Digital Summit Event

By Barry Murphy on September 20, 2016

The Shop.org : Retail’s Digital Summit event in Dallas next week is a chance to connect with leaders in the e-commerce field and learn about the trends influencing online retail. Mirakl will be there, exhibiting at Booth #2054 . The keynote speakers and agenda make for an interesting week looking at things like virtual and augmented reality in retail, marrying content and community, and cross-border e-commerce. The show is also a great chance to learn more about how retailers like Best Buy Canada, Galeries Lafayette, and Auchan benefit from Mirakl’s Marketplace model.
Topics: Events
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Customer Loyalty: The #1 Reason to Build Your Online Marketplace

By Barry Murphy on September 15, 2016

Sure, there are many compelling reasons to build your online Marketplace. From expanding your product assortment, to reducing inventory risk, driving profitable expansion or monetizing new traffic, the positive effects of an online Marketplace are well understood by many businesses.

While these are important results of a Mirakl Marketplace strategy, there is a bigger, more critical, and more important business driver at play.
Topics: Marketplace
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What Your E-commerce Customers Really Want From You

By Barry Murphy on September 14, 2016

“It’s been said that there are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened.”
(Forbes - Brand and Marketing Trends for 2015)

Global consumer E-commerce sales are expected to reach 1.92 trillion dollars this year. In the US, e-commerce sales this year will top $350 billion for the first time. The impact of the Internet on the retail experience is no longer some hypothetical possibility - it’s real, and it’s causing many retailers to reevaluate their strategies.

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How a Marketplace Improves the Customer Experience

By Jess Iandiorio on September 12, 2016

Today’s highly-informed consumer wants a simple, convenient shopping experience whether in a brick-and-mortar store, online, via catalogue, TV shopping networks, or on mobile applications. 86% of online shoppers purchase in more than 2 channels, and 74% of US online shoppers shop across at least two different channels from the same retailer, according to PwC.

To meet the demands of these consumers, retailers must build a consistent shopping experience aligned to consumer expectations. The role of a marketplace is to unify many sellers under one umbrella, driving major gains in both revenue as well as improving the customer experience across channels. A strong marketplace strategy can increase customer loyalty and brand advocacy. Here’s how.
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Forrester calls for retailers to seize the marketplace opportunity

By Barry Murphy on June 9, 2016

It is interesting to note that hundreds of European retailers have opened Marketplaces for selling 3rd party products, while only a handful of North American retailers have. Is it possible that North American retailers have already surrendered to Amazon? In the report 20 Startups All Retail eBusiness Executives Should Know In 2016, Forrester Research analyst Sucharita Mulpuru notes that, “Amazon’s biggest retail weapon is its third-party marketplace: the company increases the selection for customers but avoids incurring large expenses because it doesn’t own the inventory.”

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How can Department stores adapt their online retail strategy?

By Barry Murphy on May 19, 2016

According to the American Customer Satisfaction Index Retail Report 2015 survey, overall retail satisfaction is declining as Internet retail satisfaction is improving. Even though customer satisfaction with Department Stores actually stayed steady or even improved, foot traffic declined nearly 10%.

Topics: Online Retail
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How the B2B e-commerce experience is changing

By Barry Murphy on April 14, 2016

The online shopping experience has never been better, thanks in large part to Amazon. The company’s unparalleled focus on delivering first-class customer experience has given consumers greater expectations in terms of service, delivery, choice and price transparency.

Amazon would not have been able to achieve such tremendous results without launching its online marketplace, providing increased product choice, competitive prices and superior customer experience, without the restraints of inventory and logistics.

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The consumer shopping experience is changing b2b ecommerce forever

By Barry Murphy on March 3, 2016

Adrien Nussenbaum, US CEO and Co-Founder of  Mirakl, gives his view on the future of B2B Ecommerce

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Imrg fashion connect – the tech elephant in the room

By Barry Murphy on February 26, 2016

Eric Chemouny, Senior Vice President EMEA of Mirakl, gives his view on the IMRG Fashion Connect event 2016

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Online Marketplaces, B2B’s Secret Weapon

By Lison Laissus on February 9, 2016

Online marketplaces have been a significant trend in retail for over a decade. Three of the world’s biggest e-commerce firms – Amazon, eBay and Alibaba – are all based on marketplace platforms. Many brick-and-mortar retailers have launched their online marketplace, attracted by the value proposition of increased product choice, competitive pricing and a superior customer experience, without the restraints of inventory and logistics. The National Retail Federation’s “State of Retailing Online 2015 report” notes that thirty-two percent of retailers planned to spend more on online marketplaces in 2015 vs 2014, as online marketplaces play a prominent role in customer acquisition.

Topics: Marketplaces
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Embracing the Shared Marketplace Economy

By Lison Laissus on February 9, 2016

Embracing the Shared Marketplace Economy: How Tech Vendors Are Changing the Face of Retail

The multi-billion dollar Uber and Airbnb entities are running the always-in-the-headlines, oh-so-sexy shared economy we’re seeing today, and they have tapped into a secret, scrumptious sauce that has consumers renting out their living rooms and sharing rides around town, producing revenues worthy of the Three Comma Club. But that secret sauce isn’t so secret anymore, and the on-demand tendencies of society today have bled into virtually every major consumer-focused industry. If you’ve been paying attention to ecommerce starlet Jet.com lately, you’ll know why online marketplaces (no, Amazon and eBay are not the only ones!) have the power to turn the online retail model as we know it on its head.

Topics: Marketplaces
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How B2B sellers can serve up more variety to customers

By Lison Laissus on February 2, 2016

Why B2B Sellers should consider marketplace according to Adrien Nussenbaum

As business buyers spend more online, B2B sellers face pressure to give them more of what they want in a single online destination. One option for sellers is to turn their websites into online malls.

Topics: Marketplaces
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From E-commerce to Marketplace : Why Auchan launched its marketplace

By Lison Laissus on December 23, 2015

The Auchan Marketplace project: an example of digital transformation of an historic retailer

https://www.youtube.com/watch?v=OzAuVB19Dac

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Customer service in the online marketplace: How retailers can cater to shoppers

By Lison Laissus on December 2, 2015

Customer service: one of the pilar of online marketplaces success

Customer service is an indisputably important factor when it comes to online retail. Good customer service can be the greatest sales asset a retailer can have, encouraging loyalty and word-of-mouth recommendations. But bad customer service cannot only see a particular sale lost in an instant, but long-term irreparable damage done to the brand.

Topics: Marketplaces
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How Online Marketplaces have changed the world

By Lison Laissus on November 26, 2015

Adrien Nussenbaum explains why in his opinion, Marketplaces have transformed the whole world.

Topics: Marketplaces
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Retailers, Don’t Miss the Marketplaces Opportunity!

By Lison Laissus on October 12, 2015

Why retailers should consider launching their own marketplaces

Did you know that 45% of Amazon’s business is now conducted via Amazon Marketplace? Retail giants — including Walmart, Sears and Best Buy — are also launching their own online marketplaces. The wave is coming!

Topics: Marketplaces
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Should smaller Greeting Cards stores sell via Online Marketplace?

By Lison Laissus on June 12, 2015

How greeting cards stores can benefit from marketplaces

Should smaller Greeting Cards stores sell via online marketplace ? Is it a relevant way of increasing sales? Adrien Nussenbaum, co-founder of Mirakl and marketplace expert, answer these questions every greeting cards seller should be wondering about, at the time of on-going rise of online marketplaces.

Topics: Marketplaces
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How to Use Social Media to Promote Your Store on Marketplaces

By Barry Murphy on May 21, 2015

Social media, a strong asset for promotion on marketplaces

Adrien Nussenbaum, Mirakl co-founder,gives his best practices how to embrace social media and sell more of your products on an online Marketplace.
Read the article on Digital Marketing Magazine or E-Seller News.

Topics: Marketplaces
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The re-emergence of social shopping

By Lison Laissus on May 6, 2015

Why retailers should consider social shopping

For many people, shopping has always been a social activity. Whether it is friends being dragged around the shops to offer opinions on potential new outfits, or children taking their parents with them to get a more experienced perspective on bigger ticket items like cars; shopping involves chat, discussion and listening to the opinion of people you trust and respect.

Topics: Marketplaces
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What does customer service look like on an online marketplace?

By Lison Laissus on March 28, 2015

Customer service: the key of success on online marketplaces

Customer service is an indisputably important factor when it comes to online retail. Good customer service can be the greatest sales asset a retailer can have, encouraging loyalty and word-of-mouth recommendations. But bad customer service can not only see that particular sale lost in an instant, but long-term and irreparable damage done to the brand.

Topics: Marketplaces
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Online Marketplaces – Your Key to International Expansion

By Lison Laissus on February 23, 2015

International expansion for smaller retailer: how marketplaces can help you test the water on new markets

UK online retail exports are set to reach £60bn by 2018, according to a recent report by the IORMA Global Consumer Commerce Knowledge Centre. This means that for smaller retailers, there is a wealth of new opportunities and growth potential and a real chance to boost profits.

Topics: Marketplaces
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